EA Sports has launched a campaign targeting football fans and gamers by using programmatic OOH to upweight activity against key Premier League match days and stadiums.
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In brief: businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.
In brief: Spotify has acquired online safety company Kinzen with the goal of “ramping up” its efforts to protect users from harmful content.
In brief: MediaCom UK has expanded its employee wellness programme to include support for menopause.
Contextual data company 7th Minute has pledged to deliver “TV mentions” in audience reporting by analysing every word spoken on TV, including ads and programmes.
The former OMD and BBDO US CEO will lead the US chapter of advertising’s climate action initiative.
Beauty brand Clarins has launched its first campaign on connected TV to target women aged 35 and over with an interest in beauty.
In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.
Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.
First, recognise the blind spot in our current marketing theory.