In brief: the company said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.
More Newsline articles
Gambling sponsors appear to be making a mini-comeback in football sponsorship after recording the joint-third biggest rise over the last year for front-of-shirt placements.
EA Sports’ FIFA video game franchise will appear before and after each Sky-exclusive Premier League match on broadcast, on demand, digital, and social channels.
In brief: William Hill has announced it will launch a dedicated football podcast, STRIPPED, on 4 August across all major audio platforms and YouTube.
Hearst UK’s chief commercial officer reveals why TikTok has the best media salesperson she knows, and what one thing she would change about the industry.
As consumers’ budgets are squeezed further by hikes in streaming prices, brands need to think “radically” about opportunities to retain customers in addressable AV.
Is Ofcom turning a blind eye to the drip drip drip of misinformation and occasionally hysterical doom-mongering GB News and TalkTV are churning out?
BBC Radio 2 is still the most listened-to breakfast show despite its audience shrinking three consecutive quarters.
Commercial radio overtook the BBC in share of listening for the first time in 23 years, while Radio 1 fell to its lowest-ever Rajar audience.
In brief: the closure follows objections from Conservatives over concerns that user data on TikTok can be accessed from China.
