Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
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Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
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The positive advertising numbers provided a boost to the digital advertising market after other companies saw setbacks.
In brief: Grammy-award winning singer Lizzo features in the September issue, which is themed on “reinvention”.