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Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.

Think about how you as a brand can help. Do not think about how you can sell.

Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?

Brands including Coca-Cola and Sony have generated a combined $27.4m in brand placement value from Netflix’s Stranger Things 4, YouGov Stream data shows.

In brief: The NFL was previously partnered with the BBC for the past seven years.

In brief: Publicis Groupe, Wavemaker and Vayner Media have each won shares of the Mondelez media account worth $1.6bn following a global review.

In brief: Sky has chosen five more brands to receive £250,000 each in media value from Sky’s Zero Footprint Fund. 

In brief: The VR experience will be available to anyone 18+ and will require Meta’s Oculus Quest VR headset to access.

ITV has appointed Lynette Kewley to be director of commercial and propositions for its upcoming streaming service ITVX.

Once again the Mail is backing the wrong horse and a terrible reckoning is likely under a Truss Premiership.