WPP’s media investment group has announced the creation of a client coalition with the goal of accelerating the decarbonization of the world’s media supply chain.
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The Trade Desk registered 31% growth, ahead of the market for other tech companies posting single-digit growth.
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
Agencies need to do more to support brands to connect their data to make their media more effective and meaningful.
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Media owners and agencies must put rivalries aside to share best practice and establish a common measurement to reduce carbon on media plans, a panel at Ad Net Zero’s Global Summit has warned.
The inductees to The Media Leader’s inaugural Future 100 Club have today been revealed.
In brief: the Facebook and Instagram parent company is reducing its workforce by 13%.
Profit across its news media segment dropped 47% year-over-year due to declining revenues and increased costs in TalkTV and digital investments.
The broadcast media are making a much better fist overall of the coverage of COP27 and climate change than the news brands.