In brief: Tremor International, a global CTV, video, and data company has announced it will acquire adtech company Amobee for a total consideration of $239m.
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In brief: Octave Audio has appointed Matthew Rouse as podcast lead.
Reach CEO Jim Mullen has warned of a “sector-wide slowdown” in adspend amid lower programmatic advertising yields.
The ascendant social media app is making waves among Gen Z, but are there opportunities for advertisers?
Dominic Williams, chief revenue officer at Mail Metro Media, talks to The Media Leader about the biggest influences and best deals from his career.
Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.
There has never been a more important time to stay attuned to your customers through a flexible research approach.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The biggest misconception about equality, diversity and inclusion (EDI) is that it is solely a HR issue, leaders at Immediate Media have warned.
Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
