The Advertising Association is launching a new publication, the Commercial Communications Compendium, a 140-page loose-leaf document which summarises and explains all EU legislation affecting advertising, marketing and other commercial communications in Europe. Contact Jocie Maker at the AA on 00 44 171 828 2771 for further details and placing orders.
Alcohol Concern, the major lobby against alcohol abuse in the UK, has started a project to draw up proposals for a national alcohol strategy for England. It will be seeking opinions from several individuals and bodies. The proposals “will encompass a broad range of policy areas, including the control of supply and demand, changing perceptions… Continue reading UK: Alcohol investigation
The Times is to publish four supplements covering the World Cup in a further expansion of its ‘Under The Skin Of Sport’ campaign. It is currently looking for a sponsor for the supplements.This extends The Times‘ World Cup coverage which includes sponsorship of Talk Radio match coverage (see Times To Sponsor Talk Radio World Cup… Continue reading The Times To Offer World Cup Supplements
BT is to invest £800 million in a network expansion programme so that it can rise to the increased demand for data communications and internet services in the ‘information society’. It says that it is anticipating the ‘next generation’ of internet, intranet and multimedia services.BT believes that the volume of traffic generated by the UK… Continue reading BT To Spend £800m On ‘Information Age’ Expansion
The IPA has written to the Office of Fair Trading to recommend that it seek a number of undertakings before approving a merger of JC Decaux and the More Group (see OFT To Give Recommendations On Decaux/More Merger).They are: that the merged company delivers on its promised £50m investment over the first three years and… Continue reading IPA Gets Involved In More Group Takeover
The National Magazine Company is set to launch a new men’s magazine this October called Zest For Men. The company says the magazine is inspired by the success of its own Zest title which is aimed at ABC1 women aged 25-34.Zest For Men will cover the same health and fitness issues as its counterpart, aiming… Continue reading NatMags To Launch Zest For Men
In the face of the controversies surrounding the easy availability of pornographic material on the internet, companies are planning to introduce coin-fed, uncensored web browsers in pubs. The result of the cocktail of lads, beer and the internet is guaranteed to be pretty squalid.Epic Group, a company based in Brighton, has already introduced a couple… Continue reading Web Round-Up – W/E 15/05/98
The Radio Advertising Bureau has published a new guide – the RAB Online Book – to complement a re-designed RAB website.The guide replaces the annual Radio Advertising Handbook as the compendium of information on commercial radio. It also acts as a navigation aid to the more frequently updated RAB website.The RAB website can be found… Continue reading RAB Launches Guide And New Website
Cable and satellite channel Eurosport has signed a sponsorship deal with McDonald’s which will cover the channel’s broadcast of all 64 World Cup games.McDonald’s is believed to have spent in the region of £1 million for the association which will be pan-European. McDonald’s traditionally negotiates deals on a country by country basis.McDonald’s brand will appear… Continue reading McDonald’s To Sponsor Eurosport’s World Cup
In the face of the controversies surrounding the easy availability of pornographic material on the internet, a company is planning to introduce coin-fed, uncensored web browsers in pubs. The result of the cocktail of lads, beer and the internet is guaranteed to be pretty squalid.A company called Purtech uses a system which is licensed from… Continue reading Web Round-Up – W/E 15/05/98
