The ICC secretariat has circulated a discussion note on the future of its International Council on Marketing Practice (ICMP), and requests comments from ICC national committees by 8 June 1998. Set up 20 years ago, the ICMP has rarely been used, and the aim is to stimulate a discussion about whether and how to make… Continue reading EU: ICC considers marketing control body
Commercial radio audiences in the UK have expanded in the past year. According to the Radio Advertising Bureau, commercial radio’s audience share has grown to 50.1 per cent of the total market.
Saturday saw the launch of the Guardian ‘s new Editor supplement. The 24-page A4 newsprint section offers a round-up of the world’s news from a variety of media, much in the same way as Cover does. Advertisers in the first issue were First Direct, Volvo, Toyota and BBC Radio 4.Guardian: 0171 239 9696
Sponsorship of sporting events in Canada is now in a state of crisis, according to event organisers, as a result of the government restrictions on tobacco sponsorship which took effect on 1 October 1997.
Cable & Wireless today demonstrated the benefits of consolidation within the cable industry when it posted pre-tax profits of £151 million for the year ended 31 March 1998, up 110% year on year. Total revenue increased by 12% to £2.283 billion.Referring to the merger (see Cable Companies Merge) between Cable & Wireless, Nynex Cablecomms, Mercury… Continue reading Pre-Tax Profits Rise 110% At C&W
John Mulholland, currently media editor of the Guardian, has been appointed editor of the Sporting Life , the Mirror Group has announced.The 139-year old title, which publishes its final edition as a racing paper tomorrow, will be redesigned and relaunched as an all-sports daily, reappearing at the beginning of October. Its horse racing identity is… Continue reading New Editor For Sporting Life
Advertising revenue for commercial radio in quarter 1 1998 reached £88.811 million, up 14.8% year on year, according to the Radio Advertising Bureau. Of this figure, local revenue came in at £37.089m while national reached £51.722m.Advertisers using radio for the first time in Q1 included Marmite and certain divisions of BT.Newsline reports on Q1 RAJAR… Continue reading Q1 Radio Revenue Reaches £88.811m
NRS has announced that the release date for Quarter 1 1998 on-line data has been postponed until Wednesday 13 May. This is in order for the data bureaux to “thoroughly check the data.”NRS apologises for any inconvenience this may cause.NRS: 0171 379 0344
Cordiant Communications Group has appointed Stuart Howard as deputy finance director and treasurer. The post became effective at the beginning of the month.Howard was previously international treasurer at WPP.Cordiant Communications: 0171 262 4343
British Digital Broadcasting has announced that it is on track to launch in the last quarter of this year. It expects to break even at just under 2 million subscribers and will make profits of more than £100m with 3 million subscribers. Profits will rise to over £250m with 5 million subscribers.Michael Green, chairman of… Continue reading BDB On Target For Launch
