The ITC received over 100 complaints from viewers over the JWT ad for Dairylea Dunkers. 115 viewers said that the campaign, which featured an animated dinosaur dipping an actress’s head into a cheese sauce and then putting her head in its mouth, was unsuitable for broadcast during children’s programming. A substantial number also said their… Continue reading Dairylea Dunkers Upsets Viewers
According to ITC audience share figures released today, Channel 5’s audience share stands at an average of 3.2% for the 12 month period ended 31 March 1998. This compares to only 2.3% average for the 12 month period ended 31 December 1997 – only three months earlier.For the same two reporting periods BBC1 fell from… Continue reading C5 Sees Audience Share Growth
BSkyB today announced interim financial results which revealed a 5.5% fall in pre-tax profits to £203.3 million. This was caused by a slowdown in subscriber growth along with the cost of launching its digital services and the Premier League football contract. In the first three months of the year only 2,500 new dish customers were… Continue reading Profits Fall At BSkyB
Sunday 7th June has been named as National Cinema Day, when cinemas across the country will be giving people the chance to see any film for half price.Last year 1.4 million people attended the event. This year it is sponsored by McDonald’s.
Colin Dudgeon, the brand manager of Sugar Puffs at Quaker Oats, will be joining the GWR Group as listener marketing manager on May 11. He will be involved in marketing the programme potential of GWR’s portfolio of UK stations to consumers, working initially with programme chiefs on the group’s local FM radio stations.The appointment of… Continue reading Brand Manager Joins GWR
The sports-dedicated newspaper, Sport First, is to be published on Mondays as from 11 May, in addition to the original Sunday edition.Sport First, which launched on 15 March (see Sport First Set For Launch), is believed to have sold under its initial targets of 150,000 copies, although no official figures have been released by the… Continue reading Sport First To Publish Monday Edition
Colin Tough, editor-in-chief of IPC Magazines New Media, has been appointed to the position of New Media publishing director with immediate effect. In his new role Tough will retain his editor-in-chief responsibilities.Sylvia Auton, the board director responsible for New Media commented: “Colin has effectively been filling the publishing director role for some time and I… Continue reading New Head For IPC New Media
The Independent Television Commission has said that, while it welcomes the ITV Network Centre’s resolve to address its declining audience share without sacrificing quality and diversity, there still remains a lack of diversity within the peak-time schedule.Writing in its 1997 Annual Report and Annual Performance Reviews, the ITC says that network drama, whilst often of… Continue reading ITC Says ITV Could Do Better
Tuesday The ITC publishes its annual review, in which it will assess the performance of the UK commercial TV channels.March NRS figures are released.Wednesday BSkyB will be releasing quarter 3 financial results.Thursday Telewest Communications will be announcing first quarter results.The MRG Evening Meeting will be discussing the future of television in the digital environment, with… Continue reading The Week Ahead
Executives at ITV have said that they will not allow BSkyB to carry ITV’s channels on the digital satellite service scheduled to be launched by Sky in June.This represents a significant blow to the value of Sky’s digital service as users of it will have to switch out of the digital receiver equipment back to… Continue reading Sky’s Digital Service Will Go Without ITV Channels
