TMD Carat will be dropping the ‘TMD’ from its name next month. The change is aimed at rebranding the business as an international ad agency and will become effective from June 1.As part of the move TMD Carat Manchester becomes Carat Manchester, TMD Direct becomes Carat Direct and Carat UK becomes Carat Group UK. Most… Continue reading TMD Carat Changes Name
The EP has adopted a report on television piracy. Its author, Georgios Anastassopoulos (EPP, GR) reminded fellow MEPs that it has been a year since the EP gave the Commission the green light to take action against piracy of “conditional access” services. He welcomed the speedy reaction by the Commission and much of what they… Continue reading EU: TV pirates beware
Internet Service Provider UK Online has announced the relaunch of its award-winning web site. To be found at http://www.ukonline.co.uk, the completely revamped site provides a central resource for internet users looking for information about Britain and combines this with other interactive services.UK Online’s business development manager, Matt Kelland, said: “We have been working closely with… Continue reading UK Online Website Gets Revamp
The results are now in following the consultation process on the Green Paper on Commerce. According to the Commission the process evoked responses from a wide range of organisations, including national and regional governments, public bodies, professional associations and businesses. The Green Paper set out four major challenges, including: the effectiveness of the single market;… Continue reading EU: Consultation on Commerce
Capital Radio’s director of programming, Richard Park, claims that Xfm’s listenership can be improved by the marketing and promotions push which Capital can provide. He denies that the programming needs to be changed and describes the station as “an attractive brand and an attractive style of music.”For the full interview with Richard Park concerning his… Continue reading Interview – Richard Park, Group Director Of Programmes, Capital Radio
Some 50 companies involved in the information technology industry – including America Online, Hewlett-Packard, IBM, and Microsoft – together with advertisers, direct marketeers and Internet service providers, have grouped together to form the Privacy Alliance, an association to promote self-regulation in Internet commerce. The initial aim is to draw up a set of privacy standards;… Continue reading US: Association formed
The Internal Market Council on 18 May 1998, chaired by the UK trade minister Lord Simon of Highbury, looks set to approve draft conclusions welcoming the Commission’s proposed actions set out in its Follow-up Communication on the Green Paper on Commercial Communications.In addition, Lord Simon has in particular welcomed the Communication. In a detailed article… Continue reading EU: Draft Council Conclusions
It is fair to say, I think, that the main concern sparked by Capital’s takeover bid for Xfm (see Capital’s Xfm Move Dependent On Watchdogs) is that the indie station will be amalgamated into the same commercial format which can be heard on any local commercial radio station throughout the country. In a recent article… Continue reading Interview – Richard Park, Group Director Of Programmes, Capital Radio
The 1997 industry census of the Institute of Practitioners in Advertising (IPA) shows that there were 12,700 people at 206 IPA member agencies at the end of 1997, a small decrease compared to the previous year. The survey also showed that 82% of all agency staff are under the age of 40.
The Independent Television Commission has revealed that ad revenues have increased sharply for satellite and cable channels. For all broadcasters, advertising remains the biggest source of income, accounting for 50% of the total commercial revenue.
