Sir Robin Biggam, the ITC Chairman, has said that the digital age would not lead to a decrease in quality and diversity by ITV companies.Speaking at a Voice of the Listener conference yesterday, Sir Robin stressed that ITV licensees remained committed to the concept and principles of public services and positive programming requirements: while there… Continue reading ITC Believes In Digital
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
Information company Taylor Nelson AGB has just announced that it is to buy French rival Sofres for £119 million. The deal, which is expected to be completed in the next three weeks, will create the fourth largest marketing information company in the world.TNAGB said that the reasons for the alliance with Sofres were its common… Continue reading Taylor Nelson Buys French Rival
The ITC has called into question product exposure in television programmes in its recent complaints report. A Tyne Tees children’s show contained a studio interview with ‘a Lego bloke from Legoland’ who proceeded to talk about Lego products. The interview was followed by a competition offering the prize of a trip to Legoland or Lego… Continue reading Children’s Show Criticised For Over-Exposure Of Lego Products
