Gordon Brown has so far announced in his Budget what is a fair boost for UK business. A 2 point reduction on Corporation Tax has been introduced taking it to 31% – an all-time UK low. This reduction and a further 2 point reduction for tax on small and medium sized businesses have both been… Continue reading The ‘People’s Budget’
Future Publishing is launching a one-off publication on December 18 as a companion to its Official PlayStation Magazine . The Official PlayStation Tips magazine will be a detailed inside guide to PlayStation games this Christmas.The 116-page issue will contain “vital gaming information” and retail for £3.99.…Future will also be heavily promoting its Official Playstation Magazine… Continue reading Future Launches One-Off Title
An ad by insurance company Direct Line has been suspended by the ITC following a number of complaints from rival businesses. The ITC is investigating the legitimacy of the complaints which argue that the ad portrays traditional insurance brokers in a damaging way. Broadcasters have been told not to transmit the advertisement until the ITC… Continue reading ITC Suspends Insurance Ad
New CIA MediaLab research has uncovered four types of MediaSpecies which react differently to advertising and marketing. The study, based on work with 20 focus groups, shows how these four personality types feel and react toward marketing campaigns across all media (TV, press, posters, direct mail, sampling, sponsorship and advertorial campaigns). MediaLab believes that ad… Continue reading Advertising: Cynics, Aquiescents, Enthusiasts & Ambivalents
The merger between MAID and Knight-Ridder (subscribers see MAID Shareholders Approve Knight-Ridder Takeover) will see the loss of around 450 jobs at the resultant online information provider, Dialog Corporation. The group is attempting to cut its workforce by 24% in order drive down operation costs of the enlarged Dialog group. So far 70 jobs have… Continue reading 450 Jobs To Go At Newly-Formed Dialog
This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…
Titan Magazines is to launch a title dedicated to the extra-terrestrial beast in the Alien sequence of films. The magazine, Aliens Comic Magazine, will launch to coincide with the opening of the fourth film in the series, Alien: Resurrection. The first issue will feature a guide to all the Alien films as well as the… Continue reading An Alien Launch
Thursday Newsline interview with Capital Advertising’s group sales director, Fru Hazlett. Also, overnight viewing figures for Channel 4’s screening of Trainspotting.Friday Report from the Channel 5 And Other New Television Prospects Admap Conference. Perfect 10 magazine launches.Also this week: A TV round-up for October will appear on Newsline.
Abbott Mead Vickers (AMV) has announced the acquisition of The O’Connell Partnership for an initial cash payment of £700,000. The marketing company’s Ordinary share capital was bought by Momentum Integrated Communications Ltd., an AMV Group company. O’Connell provides marketing solutions to UK clients including Avon, Kerrygold and Next.AMV will make a series of three additional… Continue reading AMV Acquires O’Connell Partnership
A study published today by the independent Social Affairs Unit has denounced women’s magazines as all of the above. This damning indictment is the result of The British Woman Today: A Qualitative Survey of Images in Women’s Magazines. The survey was conducted by a panel of journalists and academics which came to the conclusion that… Continue reading Women’s Mags: Selfish, Superficial & Obsessed With Sex?
