More Newsline articles
Chinese authorities have announced that from 1998 CCTV, the country’s only national TV station, will not be permitted to broadcast spirits advertising on prime time TV. The ban will also apply to corporate image campaigns for distilled beverage producers between the hours of 7pm and 8pm.
Brown Bear Publishing has now launched its online “newsstand” site where Internet users can browse a variety of magazines and buy subscriptions to the titles.The site, which can be found at http://www.subscriptions.co.uk, features magazines from the sport and fitness, teenage, travel, music and fashion markets. Daniel Squirrel, chief executive of Brown Bear, told Newsline that… Continue reading Subscription Site Launches
Ashdown Publishing has launched a new magazine aimed at 7-13 year-old girls called Girl Power. The monthly title is priced £1.99.Ashdown Publishing: 01403 711 511
The Box, EMAP’s cable music TV channel, has announced today that it is to launch a new music channel on cable and satellite called Magic.Due to launch in Spring 1998, Magic will cater for the 25-44 age group – an older audience than the Box’s current audience of 12-35 year olds. It will focus on… Continue reading Box To Launch Sister Channel
After months of negotiations, agreement has finally been reached between the European Parliament and the Council in the Conciliation Committee on the telecoms directive (formerly known as the ISDN directive). The directive is designed to safeguard privacy and personal information in the context of an open market in telecommunications services. Manuel Medina Ortega (E, PES),… Continue reading EU: Telecoms Text Agreement
William Kennard, new chairman of the Federal Communications Commission, has continued the tough line of his predecessor, Reed Hundt, on the issue of alcohol advertising on television. Kennard has endorsed the idea of an inquiry in TV spirits advertising, promising to discuss the matter with his fellow Commissioners before the new Commission meets for the… Continue reading US: FCC Continues Tough Line
Information company Taylor Nelson AGB has just announced that it is to buy French rival Sofres for £119 million. The deal, which is expected to be completed in the next three weeks, will create the fourth largest marketing information company in the world.TNAGB said that the reasons for the alliance with Sofres were its common… Continue reading Taylor Nelson Buys French Rival
The ITC has called into question product exposure in television programmes in its recent complaints report. A Tyne Tees children’s show contained a studio interview with ‘a Lego bloke from Legoland’ who proceeded to talk about Lego products. The interview was followed by a competition offering the prize of a trip to Legoland or Lego… Continue reading Children’s Show Criticised For Over-Exposure Of Lego Products
Marie-Georges Buffet, France’s sports minister, has said that strict alcohol advertising rules will not be altered to allow World Cup soccer sponsor Anheuser Busch, the US brewing company, to advertise its Budweiser beer at the World Cup finals in France next year.