The Newspaper Society has appointed Tom Stevenson, managing director of Eastern Counties Newspapers Ltd., as chairman of its marketing strategy group. He replaces Charles Brims who completed his term of office at the end of 1997.The Society is confident that Stevenson will continue its recent ‘reinvigorated’ market effort. This is to include continued promotion of… Continue reading NS Appoints New Marketing Chairman For Drive Into 2000
Philip Circus, the IPA’s in-house legal advisor and legal affairs director for 20 years, is leaving the company to concentrate on his work as legal advisor to the Institute of Sales Promotion. He also acts as a partner in Lawmark, the Marketing Law Advisory Service.Circus will also take on an expanded consultancy at the Newspaper… Continue reading Legal Advisor Leaves IPA After 20 Years
The quality market performed steadily in July-December, with an increase of almost 3% to 5.841 million sales. Only two titles showed drops in sales while most of the others reported modest increases. The Sunday Telegraph‘s July-December circulation showed the largest year on year increase of all the nationals, with a rise of 14%, while the… Continue reading National Press Round-Up – December
The end of the Cold War means that the art of spying is no longer confined to the double-0s of this world because now anyone can order satellite photographs of anywhere in the world taken from a high-quality image satellite. The Earlybird-1 satellite, launched by US company called Earthwatch, is collecting a number pictures from… Continue reading Website Round-Up – W/E 16/01/98
The Woolwich is to make its broadcast sponsorship debut in a deal to sponsor ITV’s new gameshow, Househunters. The series is to run for 9 weeks and will be broadcast every Thursday at 7.30pm commencing on 8 January.The Lorraine Kelly-presented show will become the only game show currently sponsored on the ITV Network. The deal… Continue reading Woolwich To Sponsor ITV’s Househunters Game Show
A recent BMRB Internet Monitor survey has shown that over a quarter of Internet users (26%) believe that they watch television less as a result of having Net access. This trend was found to be predominant in the C2DE group.The survey also found that newspapers and magazines were suffering from less attention; 15% of Net… Continue reading Internet Usage Begins To Impact Other Media
The Department of Transport has been in discussions with the EC Transport Directorate-General with the aim of producing draft EC proposals on road safety and car advertising. It is understood that these proposals will include a suggested code of practice for car advertising which may exclude speed and acceleration claims. The proposals are largely based… Continue reading UK: Road Safety Plans
Sporting Life PA has been issued with its first ABC //electronic certificate. The sporting-life.com website recorded just over 3 million page impressions during the month of August. The sports and betting site, a joint venture between the Press Association and the Mirror Group, was launched in December 1996.ABC //electronic: 01442 870 800
The ITC is launching an eight week consultation on whether the arrangements for cross-promotions between ITV and Channel 4 should continue after 1998.At the moment the two channels are required to cross-promote each others’ programmes twice per day, along with captioned voice-overs at “common junction points” between slots.The ITC now believes that it can be… Continue reading ITC Consults On ITV/C4 Cross-Promotions
Following a recommendation from the ITC in October last year (subscribers see ITC Brands Pornography Channel Unacceptable), Chris Smith, Secretary of State for Culture, Media and Sport has announced that he intends to take action against the hard-core pornography channel, Eurotica Rendez Vous.Chris Smith confirmed that he is considering a proscription Order which will prevent… Continue reading State Steps In Against Satellite Porn Channel
