Mobile phone company Ericsson is to have a strong connection with the soon-to-be-released James Bond film, Tomorrow Never Dies. As sponsor of the film Ericsson’s technology and brand name will appear in a number of scenes, along with a specially designed ‘visionary futuristic concept phone’. The company is running Bond-themed ads and a Code Breaker… Continue reading Ericsson Gets Hi-Tech With Bond
Virgin Radio has confirmed that Chris Evans has made an £80 million bid for the station to rival the offer from Capital which is already on the table (subscribers see Capital Buys Virgin Radio).Evans made the offer last night, proposing to merge his Ginger Productions with Virgin Radio to create a new company. His move… Continue reading Evans’ Virgin Bid Confirmed
Phil Georgiadis, chief executive of Initiative Media, is leaving the company to become a partner at Walker Media, the new Christine Walker operation (subscribers see Walker/M C Saatchi Venture Confirmed).It is understood that he will take a significant stake in the company, which is jointly owned by Walker and M&C Saatchi.M&C Saatchi: 0171 543 4500
Omnicom is to combine the media operation at full-service Griffin Bacal with BMP Optimum, it has emerged.Griffin Bacal, which will still run a media department, will now be able to use Optimum’s buying power and will also join MGM as part of Optimum’s TV dealings.Griffin Bacal: 0171 831 4555
Cable & Wireless, the global group which owns Cable & Wireless Communications, has seen half-year pre-tax profits jump 52% to £1.12 billion. Turnover jumped 15% to £3.38 billion.The biggest problem for the group at the moment is the current turmoil in the Asian stock markets which has raised question marks over C&W’s Hong Kong operation:… Continue reading Cable Company Profits Grow
Carlton Food Network is to extend its transmission hours by beginning broadcasts at 9.00am from 5 January. This represents an extra three hours a day, with the channel broadcasting from 9 to 5. The Network will open the day with Food Network Daily.Carlton Food Network: 0171 432 9000
The Cinema Advertising Association (CAA) has announced ‘wide ranging’ changes to its annual CAVIAR (Cinema and Video Industry Audience Research) survey. Representatives from the film and advertising industries contributed to the redesign process run by BMRB International. The changes to CAVIAR include: talking to children as young as four to understand their impressions of cinema… Continue reading CAA Redesigns Cinema Audience Research
Sky Television has today announced that its new pay-per view movie service will begin broadcasting on Sky Box Office on 1 December.The channel will show a choice of around ten recent movie releases each month from a number of film studios, including Buena Vista International Television, Paramountm Polygram, Twentieth Century Fox and Warner Bros. Negotiations… Continue reading Sky Announces PPV Movie Details
The proposed takeover of Virgin Radio by Capital Radio has been put on hold after Margaret Beckett, president of the Board of Trade, decided to extend the deadline for the Monopolies and Mergers Commission to make its report. The MMC had been due to make its report on 14 November but this has now been… Continue reading Capital/Virgin Decision Delayed
ITV’s plans to change its sales policy (subscribers see Sales Houses Propose Change) are being considered by the Incorporated Society of British Advertisers (ISBA) which, in turn, is seeking the view of the IPA. ITV plans to negotiate advertising deals on the basis of the share of clients’ total expenditure on TV advertising rather than… Continue reading ISBA Consults IPA On ITV Sales Policy
