After a period of field testing (subscribers see RAJAR Looks At New Methodologies Rajar has announced that it will be changing its methodology to measure ‘individual’ listening without a pre-printed diary.Rather than sampling all individuals aged 4+ in a selected household, one adult and one or two children per home will be selected for inclusion… Continue reading Rajar Changes Methodology
The womens’ weekly titles which have the highest number of C1 25-34 Women, out of a population estimated to be 1.33 million, in this market are Take A Break, Woman’s Own and Bella. It is perhaps no surprise that Take A Break has the highest number at 220,000 as it also has the highest overall… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
EMAP today announced that Robin Miller, currently chief executive at the media group, will replace Sir John Hoskyns as chairman when the latter retires next July.As part of the reshuffle Kevin Hand, currently head of EMAP’s French magazine operation, will become the new chief executive.Meanwhile, Adam Broadbent has joined the Board as a non-executive director… Continue reading Major Shake-Up At EMAP Board
In Hungary new advertising legislation has been agreed. The legislation tidies up previous laws, aims at protecting consumers from manipulation, specifies types of banned advertising and articles that may not be advertised (such as weapons or certain pharmaceuticals, as well as alcohol and tobacco products in certain areas and in specified places and times). It… Continue reading MAG: New legislation on advertising
The infringements cases discussed by the EC Infractions Committee relating to Amex and Air Miles were held over, following a decision to ask DGXV to study the legal issues further. It is understood that the Commission’s Legal Service was keen to apply the principle of the ECJ’s ‘Keck’ judgement to the cases, but it was… Continue reading EU: Incentives cases postponed
The French Parliament has approved an amendment to the 1998 Budget that could introduce a one per cent tax on all below-the-line printed matter. Proceeds from the proposed new tax would, according to the amendment’s author Jean-Marie Guen, be allocated to the daily press. French media and advertising groups are due to meet Government Ministers… Continue reading FR: Ad Tax Proposed For DM
The European Commission has adopted its second report to the European Parliament on the application of Directive 89/552/EEC, Television Without Frontiers. The Report (which covers the period from January 1995 to July 1997, when the new Directive was adopted), is an overall assessment of the functioning of the original Directive during this time and is… Continue reading EU: Second EC Report On TWF
The German advertising industry anticipates that 1997 will be a record year for advertising expenditure, for the first time exceeding DM 56 billion, the equivalent of $32.2 billion. But the rate of expansion has slowed, compared to 1996. Advertising media posted net ad turnover of DM 38.5 billion, up 2.7 percent on the previous year,… Continue reading DE: Revenues Up
A special edition of Harden’s London Restaurants 1998 will be given away with next Sunday’s (9 November) London and the south east editions of the Observer. The promotion is to be supported by a TV and radio campaign created by Ogilvy & Mather; media buying was conducted by New PHD.The Observer Press Office: 0171 239… Continue reading Free Observer Restaurant Guide
The cable consortium represented by On Demand Management is on the verge of a second pay-per-view movie deal, this time with Columbia Tristar pictures. The group, comprising Telewest, NTL, General Cable and Diamond Cable Communications, is expected to announce the details of the contract this week.On Demand recently completed a similar deal with Warner Brothers,… Continue reading Cable Consortium Forging Second PPV Deal
