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Richard Eyre, Chief Executive of ITV, has promised to reverse the audience share decline of ITV compared to other broadcasters in the past few years and bring it to over 40% of the total by the end of the year 2000.

The UK government has indefinitely postponed plans to deregulate the casino and betting industry, thus shelving proposals to permit the granting of as many as 25 new casino licences across the UK, and blocking the installation of more gaming machines in betting shops. The collapse of moves towards deregulation – which had been proceeding rapidly… Continue reading UK: Deregulation Postponed

In Belgium a national court has ruled that it does not have the authority to block an imminent government ban on tobacco advertising and sponsorship, due to come into force on 1 January 1999. The proposed legislation was challenged by a collaboration of local government, retailers and Formula One grand prix motor race organisers in… Continue reading BE: Legal Threat To Formula One

The UK government, currently holding the Presidency of the Council of Ministers, has indicated that the EU draft Directive on consumer guarantees will have a high priority in its programme for the next six months. Jim Murray, President of BEUC, has met UK consumer affairs minister Nigel Griffiths and later expressed his disappointment that the… Continue reading EU: Consumer Guarantees

ITV has today announced peaktime audience share targets for the next three years as part of its “New Approach” strategy. The approach, which is the result of the 100-day consultation period, also sets out the specific ways in which strands and day parts can be improved.Speaking at a presentation to agencies and advertisers, ITV’s chief… Continue reading ITV Publishes Audience Targets For Next Three Years

Direct mail expenditure in the UK has grown to £6.2 billion a year (in 1996), according to the latest survey by the Direct Marketing Association (DMA).

The Italian government has introduced legislation establishing a code of self-regulation for television broadcasting, under which the networks will try to protect minors by not running advertising for alcohol, contraceptives and sexually-oriented telephone lines between the hours of 16:00 and 19:00. Advertising which portrays children in violent and abusive situations will be discouraged.

The average editorial page is read by 70% of readers, with only a 1% variance between left and right, according to a new report from media research company MAGtrack. The findings are published in the first of MAGtrack’s Benchmark Reports, which it plans to produce every six months.The Reports analyse the data from over a… Continue reading MAGtrack Announces Benchmark Reports

The 1997 IPA Chief Executive Survey has shown that 96% of the Institute’s members feel that it is extremely, very, or quite important to hold membership. This compares to 83% for the previous survey in 1989.Members consider that the most important functions performed by the IPA are industry representation and promotion, negotiating advertising agency interests… Continue reading IPA Gets Positive Feedback From Members

The British government is expected this week to publish a White Paper on its proposed Food Standards Agency, amid controversy over who is to foot the estimated £200 million annual bill for the agency’s administration and running costs. The earlier fears that establishment of the FSA would be accompanied by an attempt severely to restrict… Continue reading UK: White Paper On New Agency