ITV’s plans to change its sales policy (subscribers see Sales Houses Propose Change) are being considered by the Incorporated Society of British Advertisers (ISBA) which, in turn, is seeking the view of the IPA. ITV plans to negotiate advertising deals on the basis of the share of clients’ total expenditure on TV advertising rather than… Continue reading ISBA Consults IPA On ITV Sales Policy
MAID has just announced that its shareholders have approved its takeover of rival information company Knight-Ridder (subscribers see Maid Acquisition To Go Ahead).Completion of the deal, which will create a new company called the Dialog Corporation, is expected to take place on Friday 14 November. Shares in the new company will begin trading on that… Continue reading MAID Shareholders Approve Knight-Ridder Takeover
Carlton Food Network and Carlton Select have each registered an average 1% share of viewing, according to recent BARB figures released by Carlton Select. The figures come from the new BARB panel which has begun measuring a number of cable-only channels for the first time (subscribers see BARB Begins Cable Measurement).Of adults who are able… Continue reading Carlton Cable Channels Have 1% Viewing Share
MSM will close its doors on 28 November and begin trading as the newly formed Capital Advertising on 1 December. The new sales outfit will be based at Capital Radio’s Leicester Square headquarters.As part of its launch plans, the company will be launching three new initiatives to the market which will allow campaigns to be… Continue reading Capital Advertising To Launch With New Packages
The Newspaper Society has announced that Newstech, the UK exhibition and conference for the newspaper industry, has been acquired by IIR Exhibitions.The Society, which set Newstech up in 1970, says that it will maintain its long-term involvement in the exhibition’s development.The next Newstech will take place, as scheduled, in April 1999, when it will be… Continue reading Newspaper Society Offloads Exhibitions Group
The October Retail Prices Index was announced this morning as 159.5, an increase of 0.1% on the previous month and a rise of 3.7% on October 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
Over one third (38%) of 15-34 year olds claim they are more likely to tune-in to the Virgin Radio breakfast show since Chris Evans joined, according to CIA MediaLab’s latest Sensor survey. However, 15% of the same age group felt that Evans would put them off listening.Zoe Ball does not seem to have the same… Continue reading Evans Is Beating Ball For Breakfast
A second meeting between Minister of Public Health Tessa Jowell and top magazine publishers (subscribers see Government Affirms Tobacco Advertising Ban) has led to further discussion of the possibility of exempting business titles from the Government’s proposed tobacco advertising ban.As part of its anti-drugs and awareness campaign, the Government has already run ads in women’s… Continue reading Business Titles May Be Exempted From Tobacco Ad Ban
Capital Radio received both the Gold Award for Best Radio Promotion On Screen and the Gold Award for Best Website at this year’s Promax Awards dinner for marketing and promotion. Capital’s ‘Wavelength’ TV ad beat off competition from the BBC and Magic Radio to take the ‘On Screen’ award, and Capital Interactive’s Website clinched the… Continue reading Capital Radio Clinches Gold Awards
ITV’s director of programmes David Liddiment has appointed Dianne Nelmes to the new position of controller of daytime. Nelmes is to move from controller of lifestyle programmes at Granada Television in January. David Liddiment said, ” Daytime is a massively important part of the ITV schedule, and it makes absolute sense to have a full-time… Continue reading ITV Appoints A Controller Of Daytime
