Average daily viewing levels continue to show a slight improvement over the same period last year, according to the Third Quarter Trends In TV report from the IPA. For Q3 average daily viewing hours stood at 3.29 compared to 3.25 the previous year.1997 Trends in Channel Share For All Individuals ITV C4 C5 Cab/Sat BBC1… Continue reading IPA Third Quarter TV Trends Report
The RAB has appointed two members of the executive team to its board. Andrew Ingram, account planning director and Justin Sampson, operations director, are now full members of the RAB Board.RAB: 0171 306 2555
A new youth research project from Capital Radio has revealed that 86% of 7-18 year olds recognise and remember radio ads, while 61% enjoy listening to commercials. The youth market, is however, extremely fickle when it comes to the quality of radio ads, with 75% saying they can tell if a company has made a… Continue reading MRG Evening Meeting: Youth – A Discerning Radio Audience
David Brook, Channel 5’s marketing director, has quit the fledgling broadcaster to join Channel 4.Brook will be joining C4 next week as director of strategy and development. This will earn him a place on the board and he will report directly to Michael Jackson, C4’s new chief executive.It is reported that C4 paid a five-figure… Continue reading Brook Leaves 5 For 4
Mobile phone company Ericsson is to have a strong connection with the soon-to-be-released James Bond film, Tomorrow Never Dies. As sponsor of the film Ericsson’s technology and brand name will appear in a number of scenes, along with a specially designed ‘visionary futuristic concept phone’. The company is running Bond-themed ads and a Code Breaker… Continue reading Ericsson Gets Hi-Tech With Bond
Virgin Radio has confirmed that Chris Evans has made an £80 million bid for the station to rival the offer from Capital which is already on the table (subscribers see Capital Buys Virgin Radio).Evans made the offer last night, proposing to merge his Ginger Productions with Virgin Radio to create a new company. His move… Continue reading Evans’ Virgin Bid Confirmed
Phil Georgiadis, chief executive of Initiative Media, is leaving the company to become a partner at Walker Media, the new Christine Walker operation (subscribers see Walker/M C Saatchi Venture Confirmed).It is understood that he will take a significant stake in the company, which is jointly owned by Walker and M&C Saatchi.M&C Saatchi: 0171 543 4500
Omnicom is to combine the media operation at full-service Griffin Bacal with BMP Optimum, it has emerged.Griffin Bacal, which will still run a media department, will now be able to use Optimum’s buying power and will also join MGM as part of Optimum’s TV dealings.Griffin Bacal: 0171 831 4555
Dr Brian Smith, chairman of Cable & Wireless, has announced that he is to retire from the company with effect from the Annual General Meeting in June 1998. He will be succeeded by Sir Ralph Robins, chairman of Rolls-Royce and non-executive director of C&W since April 1994.C&W: 0171 315 4495
http://news.bbc.co.uk/Last week the BBC launched its 24-hour online news service BBC News, just days before the unveiling of its News 24 service on cable and late night BBC channels. Amidst the rumpus surrounding News 24’s pre-launch difficulties, the online BBC News has received very little attention. In fact there does seem to be a prevailing… Continue reading Website Of The Week – BBC News
