Despite the good increases in sales during September, readership fell year on year for all but four national newspapers during the same month.Only the two Telegraph titles along with the Daily Mail and Guardian showed increases. The Sunday Telegraph boosted its readership by 16.7% to 2.392 million with the help of its subscription scheme while… Continue reading National Newspaper NRS – September
The Advertising Agency Register is to rebrand itself as the AAR Group. It is believed that a corporate logo and brand statement are currently being discussed.AAR Group: 0171 437 3357
Ireland’s equivalent of the ITC, the Independent Radio and Television Commission (IRTC), has signed a television programme service contract with TV3, the new Irish national commercial TV channel.The signing was attended by the IRTC chief executive, Michael O’Keeffe, as well as TV3 chairman James Morris, and Gerry Noble, the director of CanWest which has a… Continue reading Ireland’s TV3 Gets Go Ahead
The minister for public health, Tessa Jowell, has requested that the EU considers exempting Formula 1 from its sports sponsorship ban policy.Whilst the government and EU are both seeking to eradicate tobacco sponsorship of sports events, Jowell has argued that if Formula 1 were included the sport would simply move to Eastern Europe and Asia… Continue reading Government Seeks To Exclude F1 In Tobacco Ad Ban
The latest set of audience figures released by the ITC for the year ended 30 September show that Channel 5 has achieved a share of 1.4% (estimated share averaged out over 12 months) compared to 0.7% for the twelve months ended 30 June.ITV’s overall share (including GMTV) dropped from 34.2% to 33.5% while BBC1 fell… Continue reading C5 Doubles Audience Share
The Broadcasting Standards Commission (BSC) is concerned that much of children’s television variety is disappearing. The Commission indicates that there has been a decline in pre-school, factual and home-grown programmes which have been replaced largely with cartoons.The report shows that whilst there has been a significant increase in the volume of children’s programming, through new… Continue reading Report Says Children’s TV Is Cartoon Saturated
In the face of industry doubt over achieving the planned digital terrestrial TV (DTT) launch next spring, both BSkyB and BDB have announced developments in the manufacture of their receiver equipment.BSkyB has sealed a deal with the Franco-Italian electronics company SGS-Thomson which will see the latter produce silicon chips for use in the receiving digital… Continue reading Digital Receivers Are On Their Way
The name of Emap Elan’s “Project Miriam” was revealed as Red this week. The title, under publisher Anna O’Sullivan, will be aimed at women who have grown out of Elle but are not yet reading older-market magazines such as She.The magazine is due for launch in early 1998 with a core target audience of 30-39… Continue reading Emap Elan Sees Red
The ICC working party on advertising in the interactive media is meeting on 5 November in Paris to discuss revised guidelines on marketing on the Internet. The meeting will hear that the ICC “believes that marketing and advertising on the Internet, World Wide Web and online services should reflect the highest standards of ethical conduct… Continue reading EU: Interactive Media Guidelines
The German government has re-affirmed its implacable opposition to the EC tobacco ad ban. The government has indicated that if the directive is adopted on 4 December, it will challenge the legal base on the grounds of adequacy and proportionality and in respect of the European Convention on Human Rights. It has recalled with approval… Continue reading DE: Determined Stance By Germans
