Haymarket Business Publications are launching a media magazine aimed at client marketers. The new monthly,Revolution will guide marketers through the electronic media world. It aims to show its readers how to exploit the benefits of the new-media.The first issue will be available at the end of May with a launch circulation of 15,000 copies.Haymarket: 0181… Continue reading Revolution At Haymarket
Bell Cablemedia, the cable telephones and television operator, made losses last year of £95.7 million. This is a result of the cable company’s £685 million takeover of Videotron. However, the Videotron deal helped Bell Cablemedia’s revenues to rise by 78% to £76.9 million; telephone income is up 84% to £43.4 million and cable customers almost… Continue reading Bell Cablemedia Announce Losses
The plug has been pulled on the British version of Wired Magazine. The title is being scrapped after less than two years on the news-stands.Wired broke off from its launch partner, Guardian Media Group, in 1995 and has been struggling ever since. The UK and Japanese editions of the magazine recorded losses of £2 million… Continue reading Wired Short Circuits
British Sky Broadcasting Group PLC has published its interim results for the six months ending on December 31 1996. The Group’s profits rose 26% to £134 million in this period. Earnings per share have increased 27% to 7.1p. The interim dividend is up 10% to 2.75p.Record subscriber growth in the final quarter of 1996 helped… Continue reading BSkyB High Profits
http://www.ge97.co.ukOnline Magic, a British media company, has launched the first British General Election web-site. The site is aimed at the same audience who listen to Radio Four’s Today Programme.GE97 is a must for observers and political participators alike. It is easy to navigate and looks at every aspect of the political game. There are details… Continue reading Web Site Of The Week – General Election 97
Channel 4 has clinched a £5 million sponsorship deal with haircare company Wella for its Friends programme.Wella will use the sponsorship credits to support its recently launched ‘Experience’ brand and there will also be opportunities for off-air promotions using cast members. The programme has a high 25-44 ABC1 women profile, providing a good fit with… Continue reading Wella To Sponsor Friends
Marketing Week will be holding a conference entitled, “Marketing to the Pink Economy” in London on Wednesday 30 April 1997.The conference will focus on the pink economy’s pioneering influence; looking at how gay trends tend to be picked up by mainstream society. The conference aims to illustrate how advertisers can effectively target the pink economy… Continue reading Marketing To The Pink Economy
Following the air time trading dispute between CIA Group and Laser CIA And Laser Reach Final Agreement CIA has merged its TV planning and buying divisions, IDK Media and CIA Medianetwork. This new joint innitiative is called The Negotiation Centre and will be up and running in the next few weeks.Former IDK Media managing director,… Continue reading Laser CIA Dispute Ends In Negotiation
GWR Group and Classic FM are stepping-up research and development into digital audio broadcasting. The commercial multiplex operators are extending the current London pilot and will be beginning commercial radio’s first listener trials.GWR and Classic FM are working with supply partner BT, to create a multiplex input point at the BT Tower in central London.… Continue reading GWR And Classic Instigate Digital Listener Trials
The Sun is being given away free today in a promotion by lottery organiser Camelot to support its new Wednesday draw which begins tonight. The paper features an eight-page pull-out dedicated to various aspects of the Lottery.Up to eight million copies, roughly double the tabloid’s normal print-run, are being produced to cope with demand. The… Continue reading Camelot Gives Sun Away Free
