The Advertising Standard Authority’s December report has been released today.The report draws attention to the problem of copy-cat ads. The British Codes of Advertising and Sales Promotion state that no advert should so closely resemble any other that it misleads or causes confusion. The report recognises that it is hard to know the difference between… Continue reading ASA Monthly Report
Carlton has just signed a deal with Carling Black Label. The beer company is to sponsor the station’s new show Do I Not Like That! The programme begins its 13-week-run in the Carlton and Central regions on Thursday. Hosted by Richard Littlejohn the show will debate all that is current and crucial in the world… Continue reading Sponsorship Deals
Further to yesterday’s NRS Sectional Figures Awaited With Interest By Planners regarding the new NRS sectional data, Newsline has learned that the following supplements are currently being surveyed:Saturdays Daily Mail, Weekend The Express, Saturday The Times, Times Magazine The Guardian, WeekendSundays The Mail on Sunday, Night & Day The Sunday Times , Style The Sunday… Continue reading NRS Sections Summary
The ITV Network Centre is claiming that an average of 15 million viewers tuned into A Touch Of Frost last Sunday. ITV assert that the unofficial overnight data, supplied by AGB, show that A Touch Of Frost triumphed over BBC 1’s Ballykissangel and Ivanhoe in the ratings battle.According to the findings Ballykissangel attracted 8 million… Continue reading A Warm Reception For Frost
http://www.channel5.co.uk/home.htmlThe hype-machine around Channel 5 is pulling into top gear now. Its web-site has just launched. The site has been launched early to increase the excitement and suspense around the channel.According to the home page, Channel 5 will be giving us music, movies, sex, thrills, fast cars, love, movies, drama, fun and money. Whether it… Continue reading Web-Site Of The Week – Channel 5
For the first time in five years the Radio Authority has increased its application fees for local radio licences. This is as a result of the increasing costs of processing applicationsThe price increase will effect all those applications which must be received by the Authority after 1 April 1997. The applications fees for a full-term,… Continue reading Local Radio Licence Application Fees Go Up By Up To 100%
The latest ABC figures for the period July to December 1996 show that Hello! has the highest circulation increase year-on-year, up 8.5%. The worst overall performer was OK! Weekly, suffering a decline of 41.7%. A bad performance was also recorded by Just 17, it showed a circulation decrease of 29.7% year-on-year; this may have been… Continue reading December ABC Figures – Womens Weeklies
August 1996-January 1997 ABC figures showed that the Independent lost 28,658 copies year on year, a drop of 9.82%, to 263,075. This is its lowest ever six-month ABC figure. Its Sunday title fared the worst among the whole sector with a drop in sales of 12.36% – again, this is the worst ever six-monthly figure… Continue reading National Press Round-Up – January
The overall outlook for the music magazine sector is positive with only five titles showing a decrease in circulation. Amongst the losers IPC’s Melody Maker fared worst, with a 19.82% (11591 copies)loss on the same period last year. Another IPC title Vox suffered the second greatest decline, with a loss of 15.47% or 14623 copies… Continue reading July To December ABC’s – Music Sector
BAD PERFORMANCE IN SECOND HALF OF 1996The second half of 1996 proved a poor one for the football magazines. In particular ’90 Minutes’ and ‘Soccerstars’ returned significant minuses, both down over 30%. Title Jul 95 – Dec 95 Jul 96 – Dec 96 Actual Change % Change 90 Minutes 68,961 43,005 -25,956 -37.64 Four Four… Continue reading July – December 1996 ABC Figures – Football Sector
