The IPA are organising a one-day conference It Pays To Advertise; it will take place on Tuesday 18 March on the set of Guys & Dolls at the Royal National Theatre, London.500 people from the world of marketing and academia are expected to attend. Simon Broadbent, from The Brand Consultancy, Marilyn Baxter, from Saatchi &… Continue reading It Pays To Advertise
The ITC has presented a memorandum to the Select Committee for National Heritage calling for the creation of a single broadcasting regulator.Sir Robert Biggam, chairman of the Commission, said: “There are a large number of bodies with responsibility for some aspect of broadcasting regulation. These include the BBC and the soon to be merged Broadcasting… Continue reading ITC Call For Single Regulator
The weekly teen title, Just 17 is to become a monthly. It will be transformed into a perfect-bound, sleek-looking magazine in time for the May issue, due out in April. The title has seen a severe drop in circulation over the last year *Jan-Jun ’96 ABC Figures: Young Women’s/Teenage Sector. It is hoped that the… Continue reading Just 17 Just Once A Month
NYNEX CableComms in conjunction with the Portsmouth newspaper, The News, has started a local teletext service.The news and information service, Newstext, broadcasts on channel 8 in NYNEX CableComms’ Solent franchise. The franchise covers a 218,000 home area in the Portsmouth region. Test pages are being transmitted now and each element of the new service will… Continue reading NYNEX Move Into The Teletext Business
The January Retail Price Index was announced this morning as 154.4, the same as December 1996 and a rise of 2.8% on January 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
The average weekly admissions figures for December fell 4.29% year on year to 2.23 million, bringing the total admissions for the month to 9,882,000. This is the fourth successive month that admissions have dropped, though it is the smallest decrease during 1996.Subscribers can access the Cinema database by clicking here.
London’s Burning gained around a million or so viewers on last week’s score taking it to a new high of 14.10 million. This represents a triumph for ITV drama, as for the first time in this current series Blue Watch have now more than matched their arch rivals in Holby’s Accident and Emergency Department. Casualty… Continue reading TV Viewing Summary W/E 02/02/97
A glossy-gardening bi-monthly magazine is to launch later this month simultaneously in Britain and America.The English Garden is produced by Romsey Publishing and is targeting ABC1 women over 35. Vanessa Berridge, former editor of Country Homes and Interiors, is editor of the title. It will focus on pictures of beautiful gardens and lovely places to… Continue reading Gardening Titles Grow
A draft schedule for the soon to be launched Channel 5 was leaked to the press a few weeks ago *Karaoke Show Tops C5 Primetime Schedule.Channel 5 said that although the leaked information was generally correct, some of the facts were distorted. The station has now officially released further information on its programming.The channel claim… Continue reading Channel 5 Schedule Overview
The Radio Authority has advertised a new Independent Local Radio Licence to serve the town of Peterhead, in Aberdeenshire, Scotland. Although the applicants have the option of using the AM or the FM waveband only one licence will be awarded; applicants have to decide which band best suits their needs. The Authority will assess how… Continue reading Radio Licence Application News
