The Institute of Practitioners in Advertising have awarded top honors to the Daily Star and the Sunday Telegraph in the sixth ROP colour league tables.The Star scored 21.4 points in the dailies league, followed by the Daily Mirror on 20.6 and Today on 20.4.The Sunday Telegraph led the Sunday league on 22 points closely followed… Continue reading IPA Colour League Table
Associated Newspapers has announced that it is launching a second version of its London cable channel which launched in November, Channel One. The Bristol and Bath Channel One will also be a 24-hour news channel.
A new report published by specialist youth researchers, ChildWise, has revealed that children are watching more television than ever before and more likely to watch after the 9pm family watershed.The ChildWise report is based on findings of regular research within a tightly controlled, nationwide sample of 883 children from the ChildWise school panel. Areas investigated… Continue reading 9PM Watershed Ignored By Children
The latest Register Meal figures have been released for April 1995; the table below shows the top spending brands by medium. MEDIUM BRAND EXPENDITURE ‘000’s Television Honda Civic Range 2317 Radio Sony Equipment Range 289 National Press Currys Store 2701 Consumer Magazines Franklin Mint Plates 478 Regional Press Halifax Property Services 1094 Cinema Smirnoff Vodka… Continue reading April 1995 Register Meal
TeleWest, the largest cable TV company in Britain has announced today that it is to merge with SBC Cablecommunications,the UK’s fifth largest cable company. The deal, which provides for the issue to each existing shareholder in TeleWest of one share in the new group for each share already held, values SBC at £679 million. The… Continue reading TeleWest Announces Merger
Figures for the first week of Rugby World Cup matches have just been released and they show that for the opening ceremony and match there was a fall of 1.4m viewers compared to the 1991 World Cup opening ceremony.The biggest audience was for the New Zealand v Ireland match on Saturday 27th, which achieved an… Continue reading Rugby World Cup Viewing Figures
Latest PETAR figures, sponsored by MTV show MTV Europe to be the most watched music channel among 16-34 year olds in cable and satellite homes accross Europe, Peter Einstein, President, MTV Networks Europe has announced.The PETAR study is an annual four week diary of television viewing in cable and satellite homes. PETAR 8 provides additional… Continue reading MTV Petar Results
Granada has announced an interest in expanding in cable. It is developing low cost television channels, which would exploit the company’s existing productio capacity. The new media restrictions prevent Granada owning any more broadcasting licences. Cable possibilities Granada is looking at include a programme library channel, soap opera channels and children’s channels.
The National Lottery Live has zoomed back to the top of the top thirty programmes chart with 15.83 million viewers. This is the first time since the week ending 2nd of April that the Lottery has gained more than 15 million viewers and represents an increase of 11.9% on last week’s figure.ITV’s two new drama… Continue reading TV Viewing Summary W/E 28/05/94 – Lottery Tops Chart
That’s Life, the new women’s title from Bauer, will be on the newsstand from Next Monday, although it is being distributed free this week with Take A Break and TV Quick.Editorial concentrates on readers true life, triumph over tragedy stories, with only a few pages being given over to health, cookery and fashion items. There… Continue reading That’s Life Magazine Launch
