Bartle Bogle Hegarty is to branch off its media department into a media dependent from July 1. Motive, the new dependent, has been set up as a marketing move to bring new business which having ‘in-house’ media failed to attract. BBH’s Mark Cranmer will become Motive’s managing director. The move marks the end of the… Continue reading BBH Sets Up Media Dependent
The MRG has announced that this year’s summer party will take place in the same venue as last year, Kings College, on Thursday 20th July at 7.30pm.
The US Federal Communications Commission has unanimously ruled that Rupert Murdoch’s US television empire consisting of eight stations is in the public interest.The ruling frees Murdoch to buy more networks, which he was prevented from doing during the two year course of the investigation. The ruling was expected, but an adverse decision would have caused… Continue reading Murdoch US TV Threat Lifted
Inside Money, the personal finance magazine, has ceased publication. According to Centaur Communications, publishers of Inside Money, it “never achieved the circulation levels that were necessary to ensure long-term commercial viability.”Inside Money launched in February this year.
The Daily Star is launching a new promotion in Scotland, with a free 32-page magazine dedicated to the new football season being given free to all readers on Saturday 12 August.Football 95/96 gives details of all Premier League clubs and includes full fixture lists for the new season. The Star also launches a new scratchcard.At… Continue reading Daily Star Football Promotion In Scotland
The Media Research Group has announced full details of its 1995 conference, to be held 8-11 November in Barcelona. This year’s conference, entitled “Who should call the tune – are we paying a fair price for harmony?” will attempt to decide who is in control of the media process.Speakers include Peter Preston, Editor-in-Chief of the… Continue reading MRG Barcelona Conference – Details
Propeller Marketing’s latest quarterly survey of “Ads That Make News” shows BT’s “It’s One to Remember” ad campaign has come out top. The campaign failed to raise sufficient awareness of BT’s Phoneday, leading to thousands of complaints; consequently it was the most written about ad campaign in the national press during April to June 1995.Guinness… Continue reading BT Ads – One To Forget
Golden Rose Communications has reported a loss of £987,000 for the six months to the end of March. The group, which owns the two JFM stations in London and the North West, recorded an operating loss of £1.101m.Part of the loss is attributed to the launch costs of Viva, Golden Rose’s new London station aimed… Continue reading Golden Rose Results
The Electronic Telegraph, the Daily Telegraph’s World Wide Web site, is carrying its first paid-for ad. The ad, for Barclays Bank, appears on the Telegraph’s home page as a hypertext link to a page of further information.The slot has cost Barclays £25,000 and is booked for seven weeks, during which time it will be rotated… Continue reading First Advertiser For Electronic Telegraph
The Electronic Telegraph, the Daily Telegraph’s World Wide Web site, is carrying its first paid-for ad. The ad, for Barclays Bank, appears on the Telegraph’s home page as a hypertext link to a page of further information.The slot has cost Barclays £25,000 and is booked for seven weeks, during which time it will be rotated… Continue reading First Advertiser For Electronic Telegraph
