Standards of creativity are increasing all the time; new data transfer technology has the ability to revolutionise advertising in the same way that new printing technology had revolutionised the rest of the process, delegates to the Newspaper Society’s annual advertising conference, held in Newcastle this week, were told.Newspaper Society president Gerry Holbrook, managing director of… Continue reading Regional Newspapers: Powerful Players In Multimedia Future
From 1 January 1996, the Audit Bureau of Circulations is to make what it says is the most fundamental of all the changes in recent years to the system for auditing the circulation figures of consumer magazines and paid-for regional newspapers. All ABC audits will be conducted by ABC’s full-time audit staff only; this means… Continue reading ABC Auditing Changes
Localism, and local newspapers, will thrive in the digital world of the information superhighway. Richard Block, planning director at JWT, told the Newspaper Society’s annual Advertising conference in Newcastle that the battle was about to commence between the global and local for the consumer’s attention in every media.“Globalism is already out there in the form… Continue reading Local Newspapers Set To Thrive
The Labour Party yesterday condemned the process for allowing bids for Channel Five. Chris Smith, Labour’s national heritage spokesman, criticised the government for using existing rules when new regulations are being finalised for cross media ownership.Although Mr Murdoch was not mentioned by name, the fact that the old rules allow BSkyB, the satellite venture 40%… Continue reading Channel 5 Process Condemned By Labour
A television commercial for McDonalds in which a young boy engineers a meeting between his divorced parents, recieved 60 complaints from viewers. An Independent Television Commission report said that complainants objected to the “exploitative use” of the “emotive issue of a childs attempt to reconcile his parents”Some complainants were also concerned that the material might… Continue reading Complaints Recieved Over McDonalds Ad
Channel 4’s Red Light Zone broadcast from 11pm to late has more than doubled overall ratings, with male viewers aged 16-34 tripling in size. Channel 4’s share of viewing all day Saturday is up 15.5% year on year, with Red Light Zone programmes accounting for nine out of ten of the top rating TV programmes… Continue reading Channel 4 Late Night Success
For today only, the Today newspaper has dropped its price to 10 pence as part of a game promotion called Midas Touch. Adverts appeared in last week’s Today newspapers for the promotion, but there was little television activity, Today told MediaTel.The Today newspaper has launched the Midas Touch promotion campaign at a time when the… Continue reading Today Newspaper Drops Price
The BBC has told staff to expect job losses and programme cuts. An independent report conducted by the consultants Coopers and Lybrand has suggested new ways for the corporation to save money.The BBC’s commitment to eradicate its £183m borrowing requirements have led to worries of redundancies. Drama, Music and Arts departments are due to hear… Continue reading BBC Staff And Programmes To Face Cuts
Classic FM is to launch a new format sports reports programme today April 24th The new programme, Jaguar Eyewitness Sport with Dickie Davies, is to be sponsored by Jaguar cars.The advertising, promotional and sponsorship deal follows after Jaguar cars first ever national radio advertising campaign which has been running on Classic FM since September 1994.… Continue reading Jaguar To Sponsor New Sports Programme On Classic FM
QualitiesAmong the quality titles, the Times recorded the highest increase in its monthly ABC year on year, up 34.2% to 631,638, the effects of the price war still seemingly apparent, with its second highest monthly figure ever. Circulation seems to be steady, up by 0.2% on February’s figure; its six-monthly ABC was up 36.3%.The Daily… Continue reading Press Round-Up – March
