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The car insurance company Admiral is to sponsor Carlton’s traffic spot Drive Guide. The programme, which goes out at 7.00pm on weekdays, was previously sponsored by Direct Line Insurance.

This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research

The Newspaper Society has issued its own response to the Government’s Green Paper; a “guarded welcome”. The society welcomes the Government’s attempts to remove the restrictions which “isolate each media sector in its own corner”; it also said that the new concept of revenue or audience share, with weightings, will be complex and difficult to… Continue reading Green Paper – Regional Response

Carlton Communications yesterday announced results for the 6 months ending March 31; pre-tax profits were up 63.6% to £120 million from £73.4 million. These figures were boosted because it was Carlton’s first reporting period to include interim results from Central.Carlton’s broadcast television side accounted for 42% of group turnover and £61m of operating profit, or… Continue reading Carlton Profits Up 64%

Metro Radio Group has today announced results for the six months ending March 31. Pre-tax profits were £2.05m, up 24% on the previous year’s £1.65m.

A recent study by John Philip Jones of the University of Syracuse on the subject of optimal advertising frequency suggests that sales are generated by a single advertising exposure and that extra advertisements generate progressively diminishing returns. Those advertisers concentrating their advertising into heavy bursts are thus getting a poor return, and would do better… Continue reading One Ad Is Enough – New Research

The Bristol Evening Post has released results for the year ending March 31. Pre-tax profits were up 23% to £7.4m from £6m. Chairman Stanley Clarke said the improvement was due to a policy of cost reduction, maintaining profitability, and strengthening managements.

TelevisionThe two-licence limit on ITV companies will be maintained. Terrestrial broadcasters will be allowed controlling interests in satellite companies, provided they do not exceed 15 per cent of audience share.Satellite and cable companies with more than 20 per cent ownership by newspaper groups above the circulation threshold, principally British Sky Broadcasting, will be restricted to… Continue reading Cross Media Ownership – A Summary

The ITC welcomes the Government’s media ownership proposals. The ITC regards it as important that the Commission will have to apply a public interest test when considering future merger proposals between television and newspaper companies. The Government’s commitment to clarify the definition of control is highly desirable, the press release goes on to say.The ITC… Continue reading Governments Ownership Proposals – ITC Reaction

Newspaper leader columns predictably differed this morning in their opinion of the Green Paper on cross media ownership issued yesterday. What follows is a summary of the leader columns of the Times, The Guardian, The Independent and The Financial Times.The Times (News Corporation) – “Stephen Dorrell’s proposals on media ownership display every sign of the… Continue reading Cross Media Ownership – What The Papers Say