Newspapers are still a major part of daily life according to Keynote’s latest survey, commissioned by Gallup, both nationals and regionals. Two thirds said that they liked to read their local paper, and more than half of over 1,000 people questioned said that they buy the same paper every day.Reasons for choosing a newspaper revealed… Continue reading Two Thirds Like To Read A Local Paper; For Nationals Price/Supps
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Rupert Murdoch’s News Corporation is aiming for dominance in world television sport, with plans to create an international rugby “super league”, as well as having just bought rights to top international boxing matches.The aim is to show the top rugby games in Australia and New Zealand, on Star, the Murdoch satellite system in Asia, on… Continue reading Murdochs Plans Rugby Super League
Roger Holland, head of marketing at the Newspaper Society, is to leave the Society at the end of April. This follows criticism of PressAd, the commercial arm of the NS. A six-month marketing review was carried out which tabled improvements in the marketing and promotion of the regional press, in an attempt to build national… Continue reading Roger Holland Leaves Newspaper Society
GFK Marketing Services LTD have conducted research which shows that twice as many people in Britain intend to sign up for cable TV, once available in their area, rather than satellite.GFK’s research revealed that rather than install satellite, nearly 2 million householders would prefer cable. GFKs spokesman, John Binks said “Cable seems to be attractive… Continue reading New Subscribers Choose Cable Over Satellite
Brian West, who is retiring as Director of the AIRC (Association of Independent Radio Companies Ltd) is to be replaced by Paul Brown, currently deputy chief executive of the Radio Authority.AIRC: 0171 229 0352
Aegis has announced results for the year ending December 31. Pre-tax profits were up to £20.1 million, compared to a loss last year of £18.1 million.
The MRG held an Irish night on Monday 3rd, chaired by Nick Hiddleston (McCann Erickson). The brief this time was to look at some very recent changes in Irish media planning. This included, obviously, the changes that the current peace has brought, but, more specifically, the meeting covered the benefits of the new Target Group… Continue reading MRG – Irish Night: Republic Of Ireland TGI
Total TV viewing for the week ending 26/3/95 is down 2.4% on the same week last year and down 6.3% on last week’s viewing figures. The combined viewing figures for ITV/C4 were down 8.7% on last years’s figure and ITV on its own is down by 11.7%.The top non-soap opera programme on ITV was Band… Continue reading TV Viewing Summary
National Power with the PowerGen Flotation spent the highest of any brand in any single media in February, spending £2.241m in national newspapers, according to the latest Register-Meal data. The biggest spending brand on television for February was Renault Laguna, with £1.863m.TOP SPENDING BRANDS FOR FEBRUARY BY MEDIA MEDIA BRAND TOTAL £ 000s TELEVISION Renault… Continue reading Top Spending Brands For February
Independent Television News has announced a healthy set of results in 1994, with operating profits up to £8.1 mllion from £5.6 million in 1993. This was attributed to higher revenues from ITV and C4, and a joint contract of shared news programming with NBC, the US television network.
