The London adult contemporary radio station, Heart 106.2 FM, launching late summer, has announced that it has appointed McCann Ericksons’s buying division as their media buying agency. They will work alongside Mellors Reay, who were chosen to handle the £2 million launch campaign for late this summer.Sources close to the station had placed McCann-Erickson ahead… Continue reading McCanns Buyers For Heart
News International has created two new positions with responsibility for marketing, sales, circulation and advertising of its broadsheet and tabloid titles. Clive Milner is appointed general manager of The Sun, News of the World and Today. Chris Mabury has been appointed as general manager of the Times and Sunday Times.
The television network NBC, and the Mirror group consortium have withdrawn their bid for the Channel 5 licence, less than a week before applications are due to be submitted.NBC are believed to have made the decision to pull out after deciding that the undertaking was not feasible. NBC’s withdrawal now means that the Mirror group… Continue reading Mirror And NBC Pull Out Of C5 Bidding
Marcus Plantin, ITV Network controller, has appointed Nick Elliot as the next Controller of Drama. Outgoing controller of Drama and Entertainment, Vernon Lawrence will finalise the programming for the 1996 drama season. Mr Elliot is currently the Head of Drama Series at BBC Television and will join the ITV Network centre in the summer. His… Continue reading Nick Elliot Is Appointed As Controller Of Drama
The Yorkshire Evening Post has relaunched, with new supplements and more colour. New classified and TV sections will be in the relaunch. Among the changes are an improved week-end magazine and the Midweek supplement highlighting leisure pursuits.The Post’s research revealed a potential audience amongst the family audience and especially women. A new type face was… Continue reading New Look For Yorkshire Evening Post
Chairman and chief executive of Westminster Press, Hew Stevenson is to retire before his 56th birthday in December. He will be succeeded by Stephen Hill, current managing director of the group’s Oxford division.
RevenueThe combined ITC/C4 revenue for March, based on agency estimates, came in at £166.55m, an increase of 6.1% on last year. The ITV only figure was £130.17m, up 4.3% year on year, and the Channel 4 figure was £36.38m, up 12.8% on last year. This is a 78:22 split, consistent with last month, but C4’s… Continue reading Television Round-Up – March
Michael Grade last night appealed to the government to change the bidding rules for Channel 5 to prevent Rupert Murdoch moving into terrestrial television. Mr Grade was speaking at the British Journalism Review’s fifth anniversary celebration in London. This comes after Labour’s call, yesterday, to change the current legislation on media ownership.
From 1 January 1996, the Audit Bureau of Circulations is to make what it says is the most fundamental of all the changes in recent years to the system for auditing the circulation figures of consumer magazines and paid-for regional newspapers. All ABC audits will be conducted by ABC’s full-time audit staff only; this means… Continue reading ABC Auditing Changes
Localism, and local newspapers, will thrive in the digital world of the information superhighway. Richard Block, planning director at JWT, told the Newspaper Society’s annual Advertising conference in Newcastle that the battle was about to commence between the global and local for the consumer’s attention in every media.“Globalism is already out there in the form… Continue reading Local Newspapers Set To Thrive
