Advertising costs will increase more this year than at any time since the late 1980s, with advertisers budgets unable to keep pace. This is one of the key findings in the sixth annual Advertiser Options on Media survey by Media Audits.The survey’s respondents plan to increase their advertising budgets in 1995 on average by no… Continue reading Media Inflation Outstrips Advertisers
The Mirror Group has this morning released results; pre-tax profits were up from £131.9m in 1993 to £189.3m for 1994, an increase of 43.5%. However, excluding exceptional items and provisions from the previous year, taxable profits were £84.7m compared to £73.8m, an increase of 15%. The group has now recovered from the legacy of the… Continue reading Mirror Group Profits Up
Eurosport and Cable operator Videotron have joined forces to offer Videotron viewers Eurosport Interactive. It will be available to 75,000 London homes which subscribe to the Videotron cable franchise and have access to Videoway interactive technology. The service currently includes the 1995 IndyCar World series motor racing and the Tour de France cycling.Eurosport Interactive is… Continue reading Eurosport Interactive Available Now
A local delivery franchise for the Chichester and Bognor Regis area and the Haywards Heath area have been advertised by the ITC at a meeting held on 13th April.The Bognor Regis and Chichester have an advertised area which comprises of about 85,000 homes and the Haywards Heath area has an advertised area of 33,000 homes… Continue reading Local Delivery For Two New Areas
Viacom’s music subsidiary, MTV Networks is teaming up with Polygram to broadcast two music channels in Asia. Regions targeted will include Hong Kong, New Zealand and the central Asian republic of Kyrgyzstan. The English language channel is to be launched on May 5th.A Mandarin language channel, MTV Mandarin, will be launched on April 21, delivered… Continue reading MTV And Polygram Form Asian Satellite Group
The latest ABC figures for the period July to December for womens weeklies shows that Chat has the highest circulation increase year on year up 12.7%; in second place was Woman with a 9.5% increase.Chat, Woman, and Womans Own all had circulation increases year on year of over 9%. The worst three performers were My… Continue reading Womens Weeklies – ABCs Roundup
Total TV viewing for the week ending 09/04/95 is down by 10.3% on the same week last year and down by 2.0% on last week’s viewing figures. The combined viewing figures for ITV/C4 were down by 13.7% on last year’s figures and ITV on its own is down by 15.2% on last year’s figures.Band of… Continue reading TV Viewing Summary
A group of 80 cross party MPs, led by Ian McCartney, Labour MP for Mackerfield are expected to question the legality of the deal which Rupert Murdoch and the Rugby League have signed.The deal will see the reduction of the leagues existing 35 clubs to 14, losing a number of famous clubs, and the creation… Continue reading MPs Fight Rugby Super League
Channel 5, the proposed fifth national television channel should show films and documentaries according to CIA Sensor, the fortnightly survey from CIA MediaLab. 500 adults were asked what type of programmes they wanted C5 to broadcast. Fifty percent said films, this was followed by documentaries, (43%) sport (29%), local programming (19%), quiz shows (14%), soap… Continue reading Public Want Films And Documentaries For C5
Loot, the free ads paper and a new programme on ITV, The Exchange, will be teaming up in a sponsorship deal which brings Loot into broadcast TV for the first time. The Exchange, which starts on Sunday 23rd April, links people up to exchange goods and services. Participants can register anything from a toaster to… Continue reading Loot And The Exchange In Sponsorship Deal
