Women’s WeekliesAmong the women’s weeklies sector, the top three highest read titles remain the same with Take A Break, Womans Own and Bella heading the survey once again. Take A Break recorded an increase of 2.6% on last year’s figure which brings its AIR to 3,692,000.IPC’s Womans Realm, the 11th highest read title recorded the… Continue reading NRS Commentary Oct’94-Mar’95
According to a Mintel Market Intelligence report, ‘National Newspapers’, the recent increases in circulation among national newspapers are in actual fact price-led. Volume sales of newspapers increased during 1994 by 2%, due to the price war, but there is no evidence to suggest that the long-term decline in sales has been reversed and that the… Continue reading No Long-Term Decline In Newspaper Sales
Total Quality Sales and Marketing Ltd, the sales house responsible for the national airtime package on Network News, has this week signed deals with three of IRN’s biggest advertisers; Renault, Hamlet and British Gas.The Renault and Hamlet airtime packages include an AM and PM drive-time solus news spot broadcast on the hour across the network.TQSM… Continue reading Network News Signs Three Of IRN’s Largest Advertisers
Quantas, the Australian airline which is 25% owned by British Airways, has announced it has moved its account from Saatchi & Saatchi to New Saatchi, taking with it £28m of advertising; it had been expected that this would go to a different agency following the earlier announcement of the main BA account.Mr Ed Wax, Saatchi… Continue reading New Saatchi Gains Quantas Account
QualitiesThe latest NRS Average Issue Readership figures, for October to March 1995 show the continued effects of the price war. The Times recorded the highest increase year on year, up 18.48% to 1,538,000. The Guardian and the Daily Telegraph both recorded increases on last year’s figure, up 3.95% and 2.86% respectively.The Independent’s decline continues, with… Continue reading National Newspapers – NRS Round-Up
According to a survey carried out by CIA Sensor, over two thirds (67%) of UK adults are unhappy with the amount of top sporting events and films being bought up by the satellite and cable television channels.Seven out of ten (70%) non-subscribers to satellite and cable believe that viewers are being disenfranchised from some of… Continue reading Satellite Depriving Viewers
British Airways has announced that New Saatchis has won a 12-month contract for its £60 million worldwide advertising account. Four agencies were pitching for the account; BBH, New Saatchi, Saatchi & Saatchi (the incumbents) and JWT.Robert Ayling, British Airways’ Group Managing Director said, “This has been an extremely difficult decision. We have selected the agency… Continue reading New Saatchis Wins BA
W/E 23/04/94Television viewing for the latest week has risen sharply: total TV viewing is up by 12.4% on the same week last year and up by 10.9% on last week’s viewing figures. The combined figure for ITV/C4 is up by 3.4% on last year, but ITV on its own is down slightly by 0.4% on… Continue reading TV Viewing Summary
BSkyB has announced that it has passed 4 million paying subscribers in the first quarter of this year. The 4.05m subscriber total has contributed to pre-tax profits of £49m in the three months to March 31. This is an increase of 96.8% on the same quarter in 1994.Results for the nine months of BSkyB’s June… Continue reading BskyB Subscriptions Over 4 Million
Talk Radio has been criticised for the “shock jock” tactics of its presenters after the Radio Authority received complaints over bad taste and language.Eight complaints were upheld in the first six weeks and the Radio Authority considered imposing financial penalties, but decided against after the station sacked one of its leading offenders, Wild Al Kelly,… Continue reading Talk Radio Hits Problems
