CIA Sensor survey has revealed that more than eight out of ten people (81%), believe that spirits such as whisky and gin should be allowed to advertise on television. The fortnightly survey conducted by CIA MediaLab examines attitudes towards media and advertising. The latest findings come as spirits advertisers look to advertise on television for… Continue reading Advertising Spirits On TV
Pearson has announced it is to sell its 14.8% stake in Yorkshire Tyne Tees Television to MAI, for £41.3m; MAI, which controls 61% of Meridian, last year bought Anglia TV for £290m.Pearson Television chief Greg Dyke said, “We’ve decided a 14% stake in a regional broadcaster is no longer of any strategic interest to us”.… Continue reading Pearson Sells Yorkshire Tyne Tees
Research conducted by GfK Marketing Services shows that for the first three months of 1995 the installed base of satellite receivers in Great Britain has now passed 3 million.Growth for the first quarter of 1995 was 96,000 and the total installed at the end of March was 3,027,000. This increase is slightly down on the… Continue reading 3 Million Receivers Of Satellite In UK
Nynex Cablecoms, the second largest UK cable company says that it will go ahead with its floatation. Nynex plans to raise between £400m and £460m valuing the company at £1.4b.There was speculation as to the viability of a flotation in the US due to lack of interest but speculation has not significantly affected Nynex plans.
The IPA has released the 1995 first quarter Trends in Television report in which it reveals that, for the first time since the start of the new BARB panel in 1991, there has been a year on year increase for all television viewing (terrestrial and satellite combined)The share taken by terrestrial commercial channels has dropped… Continue reading IPA Q1 1995 TV Trends
The latest round of newspaper ABCs, for April, show the Independent and its sister title the Independent on Sunday both recording much healthier ABCs. The Independent was up 7.4% year on year to 291,369; this is its highest monthly figure for over a year, since February 1994. The same applies to the Independent on Sunday;… Continue reading Independent Fares Better In April
Compaq computers are to use the regional press for the first time with a £20,000 test campaign through The Word starting May 15.Fifty four members of The Word, including the Yorkshire Evening Press, the Glasgow Evening Times and the Irish News, will be running quarter page, mono direct response advertisements in their business pages promoting… Continue reading Compaq First For The Word
Rupert Murdoch has made a bid for Silvio Berlusconi’s publishing and television empire.He has offered slightly under £1.4bn for 51 per cent of Berlusconi’s three television stations and Publitalia, the advertising arm of his Fininvest group. Fedele Confalonieri, chairman of Fininvest and the manager most directly involved in the Murdoch bid, made it clear he… Continue reading Murdoch In Berlusconi Media Bid
Lord Blakenham, chairman of Pearson, has told the annual meeting that profits would be boosted by £25m of accumulated interest payments arising from its investment in BSkyB.However, the closure of the East India Dock printing facility has written off £29m. Lord Blakenham also warned that high paper prices would continue to have an impact on… Continue reading Pearson In BskyB Profits Boost
The latest Average Issue Readership estimates for the 6 months from October to March 1995 show that the controversy over Sky’s high readership figures seemed justified. The male interest title, which has had a readership second only to Readers Digest, of well over 2.5 million, had its prompt card changed by NRS in October to… Continue reading Sky Loses Over One Million Readers
