The latest Rajar results, for Q1 1995, show that all of the national commercial stations have lost listeners since Q4 1994. The audience for all national commercial stations for this quarter was down 494,000 on Q4 1994, down 1% point from 25% to 24%. All commercial listening was down to 59% weekly reach from 60%… Continue reading National Stations Lose Audience – Talk Radio Disappointment
The deadline for applications for Channel 5 has now passed; the ITC had to receive all bids by 12 noon today.Bids are expected to reach around £20 million; Rupert Murdoch’s consortium is expected to pitch the highest offer. Richard Branson’s Virgin Group was the first to place a bid, lodging its bid with the ITC… Continue reading Channel 5 Deadline Passed
According to the CIA Medianetwork FMCG Report, food advertisers wasted nearly £50 million on badly-targeted UK television advertising campaigns in 1994. Food advertisers tended to adopt too broad an approach to their advertising campaigns; by focusing on their core consumers and using media other than television, FMCG advertisers could save 10%, or around £50 million… Continue reading Food Advertisers Wasted £50m On Poorly-Targeted Ads
The Royal Mail has released a sponsorship strategy, which has been given to all managers, and which outlines the themes and provides guidelines. Key areas to be targeted for sponsorship are education, crime prevention, environment and sport.These four key areas were chosen after extensive research showed them to be themes customers would support, say the… Continue reading Royal Mail Launches Sponsorship Policy
The six week ban on the commissioning of new television programmes at the BBC has ended but staff were warned of further cutbacks and the prospect of job losses. The ban was imposed while the implications of reducing corporation borrowing were considered.Will Wyatt, managing director of BBC television, said that some features and music programmes… Continue reading Commissioning Ban At BBC Lifted
Grampian Television has announced final results for the year ending February 1995; pre-tax profits rose 15.7% to £4.4m, compared to £3.81 million in 1994 on a turnover of £21.3 million.Chairman Calum MacLeod attributed these results to an increase in advertising revenue; “The main factors in achieving these results were a rise of nearly 4% in… Continue reading Grampian Profits Up 16%
The Middlesborough Evening Gazette has been named overall winner of the Newspaper Society’s 1995 advertising awards at the end-of-conference ceremony.The Thomson Regional Newspapers title collected a total of nine trophies, four highly commended certificates and two certificates of merit in the display advertisement and advertising promotion awards.Other winning titles included the Leicester Mercury, the Plymouth… Continue reading Middlesborough Evening Gazette Wins Advertising Trophy
Opposition is now growing to the forthcoming Channel 5 bid deadline; C4 and Labour have made their opinion known this week and now three backbench Conservative MPs have launched an attack on the C5 bidding rules.Amid growing speculation that the consortium including Murdoch’s BSkyB is emerging as favourite to win the licence, the MPs called… Continue reading Opposition Grows Over Channel 5 Bid
The Times and NPI, a pensions provider, have jointly sponsored a campaign to promote Britain’s Heritage.The Times will run a major summer promotion weekly in two of its sections, Weekend and Car, from April to September, “Treasures”. This will promote access to British properties under the care of English Heritage and Historic Houses Association.The promotion… Continue reading Times’ Summer Promotion – Treasures Of Britain
The Broadcast Advertising Clearance Centre has announced that it has now received a formal submission of a script for a television ad for a branded spirit. This confirms that the drinks industry’s self-imposed prohibition on television advertising of this product category has now ended.The BACC has advised that it will give consideration to any proposals… Continue reading Spirits To Be Advertised On Television
