The Sunday Telegraph is to launch a new tabloid review supplement this October. It will have a minimum of 48 pages with a target editorial/advertising ratio of 60:40.Andy Jonesco, Ad Manager of the Sunday Telegraph admitted that the review would be expensive to produce but said that there would be circulation and readership benefits. “Having… Continue reading Sunday Telegraph To Add Sunday Supplement
After last year’s successful one shot of What Camera magazine, IPC has decided to publish June and November issues.What Camera’s release is timed to coincide with the pre-summer holiday season and pre-Christmas season. All types of camera will be covered as well as a guide to best buys and features on the most popular cameras… Continue reading What Camera Goes Bi-Annual
The Radio Authority has awarded the local licence for the Darlington area to A1 FM Ltd. There were three other applicants. A1 FM will cover Darlington and Newton, with around 110,000 adults being able to receive the service.A1 FM Ltd Alan Noble: 01325 467558 or Brian Lister: 01740 622849
Women’s WeekliesAmong the women’s weeklies sector, the top three highest read titles remain the same with Take A Break, Womans Own and Bella heading the survey once again. Take A Break recorded an increase of 2.6% on last year’s figure which brings its AIR to 3,692,000.IPC’s Womans Realm, the 11th highest read title recorded the… Continue reading NRS Commentary Oct’94-Mar’95
According to a Mintel Market Intelligence report, ‘National Newspapers’, the recent increases in circulation among national newspapers are in actual fact price-led. Volume sales of newspapers increased during 1994 by 2%, due to the price war, but there is no evidence to suggest that the long-term decline in sales has been reversed and that the… Continue reading No Long-Term Decline In Newspaper Sales
Total Quality Sales and Marketing Ltd, the sales house responsible for the national airtime package on Network News, has this week signed deals with three of IRN’s biggest advertisers; Renault, Hamlet and British Gas.The Renault and Hamlet airtime packages include an AM and PM drive-time solus news spot broadcast on the hour across the network.TQSM… Continue reading Network News Signs Three Of IRN’s Largest Advertisers
Quantas, the Australian airline which is 25% owned by British Airways, has announced it has moved its account from Saatchi & Saatchi to New Saatchi, taking with it £28m of advertising; it had been expected that this would go to a different agency following the earlier announcement of the main BA account.Mr Ed Wax, Saatchi… Continue reading New Saatchi Gains Quantas Account
QualitiesThe latest NRS Average Issue Readership figures, for October to March 1995 show the continued effects of the price war. The Times recorded the highest increase year on year, up 18.48% to 1,538,000. The Guardian and the Daily Telegraph both recorded increases on last year’s figure, up 3.95% and 2.86% respectively.The Independent’s decline continues, with… Continue reading National Newspapers – NRS Round-Up
According to a survey carried out by CIA Sensor, over two thirds (67%) of UK adults are unhappy with the amount of top sporting events and films being bought up by the satellite and cable television channels.Seven out of ten (70%) non-subscribers to satellite and cable believe that viewers are being disenfranchised from some of… Continue reading Satellite Depriving Viewers
British Airways has announced that New Saatchis has won a 12-month contract for its £60 million worldwide advertising account. Four agencies were pitching for the account; BBH, New Saatchi, Saatchi & Saatchi (the incumbents) and JWT.Robert Ayling, British Airways’ Group Managing Director said, “This has been an extremely difficult decision. We have selected the agency… Continue reading New Saatchis Wins BA
