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With Mediatel Events’ Future of Audio conference on Thursday this week, Anne Tucker, Head of Research Mediatel Connected, revisits the acclaimed “Who, What, When, Where, Why and How of Podcast Listening” whitepaper and presents our latest infographic… The UK podcast market is fast evolving and it’s hard to keep up with the developments and scale… Continue reading How well do you really know the UK podcast market?

Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.

Dominic Mills finds reasons to be optimistic, the targets of the Stop Funding Hate campaign too limited and Cristiano Ronaldo a rebellious inspiration

The Post Office is set to award its consolidated media planning and buying account to Carat after a protracted pitch process.

Lee Langford, research director, TMTE at Harris Interactive discusses how brands can stay ahead of the performance curve

While advertisers lost their heads over GB News, one brand showed more integrity and bravery than most, says Mediatel News’ editor

A three-year study of £2.2 billion of media investment across 46 brands in eight sectors has proven the effectiveness of OOH, according to Kinetic Worldwide

The OmniGov team at Manning Gottlieb OMD will reveal key insights into the UK Government’s Covid-19 tiering system radio campaign at The Future of Audio next week.

Alex Hole, VP, Samsung Ads Europe looks at the importance and staying power of the watercooler moment in television programming formats

For all the challenges the sector faces, there are very few media channels in which watching the ads are considered as part of the whole experience