Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
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Partner content: We talked to Craig Tuck, Chief Revenue Officer of The Ozone Project, to find out how the premium publisher alliance has been navigating these past few months.
Beth Freedman has been named the new UK chief executive of Dentsu Aegis Network’s full-service agency, dentsu X, replacing Patrick Affleck.
Partner content: LiveRamp’s Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.
Kantar’s Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.
TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.
With media job losses escalating and little help from government, isn’t it time to plan for the future of grassroots journalism, asks Ray Snoddy?
Full report available at: Mediatel Connected > Media Landscape > Revenue and Forecasts > Forecasts
ABC’s chief executive Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how ABC is working with them to ensure industry standard data remains available to buyers – even in exceptional times.
The CEO of Just Eat and CEO designate of Moneysupermarket has been appointed as the new president of ISBA, the industry trade body representing UK advertisers, taking over from Boots’ Elizabeth Fagan.
