According to Zenith’s latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
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Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
As the UK lockdown begins to lift, Helen Miall calls on the world’s advertising brains to reconsider how they use outdoor
Newspapers that told readers post-Brexit trade deals would be easy could be sweating, much like a Russian oligarch living in the UK, writes Ray Snoddy.
Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon’s Nick Mawditt.
Meanwhile, the magazines and digital properties for Sea Angler, Car Mechanics and Your Horse are to move into new ownership under Kelsey Media.
Dominic Mills notes OOH’s impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.
There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic’s Jennie Roper.