There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding – but at what cost?
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The Guardian is the latest newspaper to announce job cuts in both editorial and commercial roles, as the fallout from the coronavirus crisis continues to impact the media industry.
New content from Led by Donkeys exposes the UK media’s failures to confront the lies, avoidances and circumlocutions of ministers, writes Ray Snoddy
UK marketing budgets have been slashed to their lowest levels in 20 years according to the latest IPA Bellwether report for Q2 2020. Here, industry bosses react to the findings.
As we approach the fourth anniversary of the ANA’s prescribed solutions to media transparency, Nick Manning looks at how things have changed.
UK marketing budgets have been slashed to their lowest levels for 20 years, due to the devastating impact of the coronavirus, according to the Q2 2020 IPA Bellwether Report.
In what the TV marketing body has described as “miserable” news, Tess Alps – the founding CEO and current non-executive chair of Thinkbox – is set to retire at the end of 2020.
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change
In this week’s Mediatel Conversations Podcast, Michaela Jefferson, News Editor at Mediatel News, speaks with James Wildman, President of Hearst Europe and CEO of Hearst UK.