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Dominic Mills wonders if the joy found in M&S’s festive ads could help revitalise the business beyond Christmas – while he remains confused by Pandora’s strange offering.
Agencies and brands will need to unite in their data journey to reveal their full potential, writes Ben Murphy.
The winners will be announced during a prestigious ceremony on 19 February 2020, held at Banking Hall in central London.
UK advertising is forecast to reach £22 billion in 2019, up from £20.5bn in 2018, according to WPP’s investment wing GroupM.
DMGT, publisher of the Daily Mail, MailOnline and the Metro, has acquired UK national newsbrand the i from JPI Media.
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Alistair MacCallum explains how he plans to boost the sector’s credentials ahead of moving in on marketing budgets assigned to other media channels.
Havas Media Manchester has boosted its senior leadership team with the hire of Lucy Barnes as strategy partner.
