The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
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Steven Scaffardi hosts a debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement.
The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.
Dominic Mills assesses what life may look like once a return to the office environment ensues.
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report – a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
Newsworks’ executive chair Tracy De Groose is to step down this September, with Jo Allan appointed managing director to lead the national newsbrand marketing body in her place.
Despite a marginally improved outlook for the rest of this year, the UK ad market is not expected to return to year-on-year growth until the second quarter of 2021 – assuming a successful Covid-19 vaccine is by then in place.
Full report available at: Mediatel > Connected > Consumer Surveys
Facebook, Google, Apple and Amazon are to appear together for the first time in front of Congress. They’ve got a lot of explaining to do, writes Ray Snoddy
The launch of Hits Radio Pride comes following the cancellation of this year’s Pride events across the UK, a result of the ongoing Covid-19 pandemic.
