Several months of closed stores and nationwide lockdown may prove to be just what the high street needed, writes Spark Foundry’s Emma Svensson.
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If Boris Johnson is concerned about the impact of unhealthy food on obesity levels, why is Rishi Sunak encouraging the nation to ‘eat out to help out’?
In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of “unhealthy” foods before the 9pm watershed across both TV and online.
Stephen Arnell, a former editorial consultant on BritBox, evaluates whether the streaming service’s new slate of original shows will be enough to cut through an overcrowded SVOD marketplace.
Partner content: Matthew Dearden considers whether the outdoor media industry may need to work differently if it is to inspire advertiser confidence as lockdown comes to an end.
According to Zenith’s latest adspend forecasts, digital advertising is to claim a 51% share of total global advertising expenditure this year.
Snapchat’s 238 million users opened the app an average of 30 times a day during the global lockdown and increased their watch time of Shows by 45% year-on-year.
Publicis Groupe says that it’s ‘well armed’ to weather the financial storm fuelled by COVID-19, after reporting a 9% rise in half-year net revenues and a 4.3% increase in pre-tax profits for the first six months of 2020.
As the UK lockdown begins to lift, Helen Miall calls on the world’s advertising brains to reconsider how they use outdoor