The network is set to launch in the first quarter of 2020.
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The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.
More relevant targeting, based on people’s real and recent location behaviours, delivers better outcomes for advertisers, writes Sophie Pemberton.
With retailers under immense pressure, it is imperative stores can be places to spend quality time, and not just money. So get Instagram ready, writes Heather Dansie.
Argos’s ‘Book of Dreams’ ad from The&Partnership might be just good enough to warrant starting Christmas too early, writes Dominic Mills.
Full report available at: Mediatel Connected > Television
Each year in the lead up to Christmas the market has grown, with spend up 4.7% on last year’s record.
VIOOH argues that 2020 will be the year programmatic OOH will go mainstream. Demand and supply are certainly growing, yet there are some pretty big hurdles and tricky questions…
