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The fourth quarter of 2019 saw UK marketing budgets return to growth after a stagnant period, signalling a “renewed wave of optimism” for the upcoming year.
Global’s digital ad sales platform DAX is to extend beyond just audio and be made available to digital outdoor advertisers from next month.
Guardian Media Group has named Annette Thomas as its new chief executive.
While steps made to demystify digital media have been encouraging, Richard Reeves argues advertisers still lack the kit they need to effectively traverse the landscape.
Back from the 2020 Consumer Electronics Show in Las Vegas, industry experts share their key media take-aways.
IPG Mediabrands agency UM has announced the appointment of Enyi Nwosu to the newly created role of chief strategy officer, in a move to bolster its ‘Better Art’ and product offering in the UK.
The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.
Parker is well known for his 20 year career within Publicis Groupe, rising to co-CEO at Starcom Media Group UK, before relocating to Dubai to help create Publicis Media as CEO of Middle East & North Africa.