Proximity London has hired Ronnie Crosbie to lead its planning department as head of strategic planning.
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MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
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Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
