As it enters a new growth phase, Steve Wing highlights how advertisers can get the very best out of programmatic audio.
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Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world
Today the 2020 Mediatel Media Research Awards has opened for entries, with media owners, industry bodies, researchers and agencies invited to enter their projects for consideration.
It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones
Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.
Rajar’s latest report presents some great news for commercial radio. Here are the key take-outs, with views from industry experts.
Full report available at: Mediatel Connected > AV > Radio
Digital radio has seen a marginal drop in its share of listening since the first quarter of the year, but still claims 56% as the popularity of smart speakers and online listening grows.
Commercial radio has recorded a strong set of results for Q2, while Zoe Ball’s BBC Radio 2 slot begins to see its reach fall. Plus: the London market recovers from a poor start to the year.