Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.
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In this week’s Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
Helen Rose shares findings from a new study looking at the enablers and obstacles to creating a great place to work – with a focus on women versus men.
From fashion to activism, the silver screen is a well of inspiration – so it makes sense that we should look to Hollywood when it comes to lessons in diversity, writes Kathryn Jacob
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.
Full report available at: BARB> Viewing data> Weekly top programmes
In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.
Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?