More Newsline articles
OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.
…so stop peddling old ad formats on social, writes Rachel Hatton.
John Carroll discusses the major measurement issues facing worldwide markets – including a look at the gaps in media measurement and the future role of Joint Industry Currencies.
Last week adland went into meltdown over Campaign’s decision to place Nigel Farage on its cover. It was a bad move – but not for the reason you might think.
So here’s the existential crisis for adland: the more effective it is at selling products to consumers, the worse the climate crisis gets.
ITV has confirmed that it and the BBC have now signed an agreement to launch their joint online streaming service, BritBox, in the UK during the fourth quarter of this year.
Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?
Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses