The first quarter of 2019 saw UK adspend grow 4.2% YoY to reach £6bn for the period, according to the latest Advertising Association/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
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In this week’s Media and Marketing podcast, host John Reynolds is joined by Jamie Bolding, founder and CEO of Jungle Creations; Tim Hyde, CEO of TWH Media; and Cathy White, founder of CEW Communications.
The Netflix documentary offers no real evidence that either the Trump campaign in the US or the EU Referendum campaign in the UK was influenced by the micro-targeting of advertising messages, writes Tracey Follows.
Mike Nakamura, global president of dentsu X, has been appointed executive director of Dentsu Aegis Network Entertainment & Sports.
The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.
It’s odd that City investors are so unmoved by ITV’s growing subscription activities, writes Dominic Mills.
Reach, publisher of the Daily Mirror, has today confirmed that Simon Fox will be stepping down as chief executive, to be succeeded by Ladbroke’s Jim Mullen.
| Sue Hunt
Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.
So what does adland want from this new (and furiously right wing) government?
A recent ICO report into adtech has questioned the legality of the fundamental processes underpinning the programmatic industry, forcing the IAB to call for a review of RTB.