More Newsline articles

The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.

Closing down DCMS could bring savings as its various functions are moved to other departments, but is it worth losing a dedicated voice for media and other creative industries at the cabinet table?

The Eurovision ship may have set sail, but the lessons remain when it comes to strategic campaign planning, utilising contextual capabilities and leveraging predictable patterns of engagement.  

Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.

It will be the first UK broadcaster to bring video content to the streaming giant.

The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.

There is a need for more open conversations about mental health at work and managers must learn to do so in real, accessible ways. Here are five pointers to help you do that.

Perhaps the beleaguered BBC can take a look at The National Lottery’s model and secure funding that can protect its independence from government.  

Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.

News follows the recent departure of Lucy Banks and Stuart Flint.