Buzz Lightyear is not the only disruptor making a comeback; direct mail is also on the smart marketer’s radar for 2026, says Marketreach’s Sonia Danner.
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The brief – The Media Leader’s daily round-up of media news.
Samsung Ads and Havas discuss their recent Domino’s ad campaign, the first in Europe to use Samsung Ads’ GameBreaks ad format.
David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.
A modernisation of the merger rules is long overdue, but change in the public interest is afoot, explains Ray Snoddy.
After helping many brands over the years develop their HOWs, Perfect Storm’s Dan Svikis has become attuned to the red flags that may signal it’s missing from that vital layer of comms planning.
The brief – The Media Leader’s daily round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
Acast and Little Dot Studios have joined forces to enable creators to unlock new revenue streams and to allow advertisers access to premium, dynamic, targeted video ads on YouTube.