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Watch: Rebecca Dibb-Simkin also discussed why marketing is central to the energy company.
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.
The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.
The acquisition ends two years of ownership uncertainty.
OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections.
Despite the popularity of the genre, many advertisers still treat true crime podcasts with caution. Time to step into the courtroom and examine the evidence…
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.
In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.