Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.
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Edmunds was set to lead the outlet’s commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
The Observer’s co-CEO discusses why the relaunched title aims to be a newspaper with ‘the sensibility of a magazine’.
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
COO Jonathan Allan will be interim CEO while the board considers a successor.
How do you measure reach, frequency and performance when your audience is everywhere? The opportunity now is not just to fix measurement but to rethink it — from the ground up.
