It may be a ‘fallow year’ for major women’s sport tournaments in 2026, but that shouldn’t stop brands from getting behind the female sporting ecosystem, says EssenceMediacom’s EMEA sports & sponsorship director.
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Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.
Brand safety blocking technology prevents up to 40% of high-quality news inventory from running ads. Bountiful Cow looks at what happens when the blockers are removed.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
Adwanted’s CEO sits down with NABS CEO Sue Todd at the charity’s ‘long lunch’ to discuss what else the body is up to for the good of the industry.
The brief – The Media Leader’s daily round-up of media news.
At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.
The Media Leader’s daily round-up of news for Friday 28 November 2025.