Initiative’s annual training programme for junior and mid-level talent not only preps them for the Young Lions but creates space to think bigger, move faster and stretch new creative muscles.
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The awards’ standard deadline is coming up on 29 August — get your entries in to avoid missing out.
The academic joins Jack Benjamin to discuss the ‘antidotes’ to enshittification, how AI slop is taking over our TikTok feeds, the ethics of chatbots and whether business incentives are aligning with social incentives for technological change in media.
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
As OOH continues to evolve, 2025 is shaping up to be a landmark year for format innovation in the UK.
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
Other luxury brands can learn from Range Rover’s media planning and not forget the psychology of domestic diplomacy when it comes to big purchases.
AI is capable of data-crunching on a colossal scale to identify patterns and anticipate demand. Imagine this scaled across entire transport infrastructures, reducing delays, cutting wait times and smoothing the movement of people.
The live sport experience starts before the first whistle, from pre-match meals to watch parties to attending fan zones. For brands, that’s a goldmine of moments to connect — but also a challenge.
UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.