More Newsline articles

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

There is big change on the horizon for the media agency landscape. Here are six key trends to watch.

Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

Total TV ad investment grew 3.8% year on year to £5.27bn last year as new advertisers invested in the channel.

Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.

Cardinals would do well to watch Conclave on their trip to the Vatican, argues Ray Snoddy. It is important someone of Francis’ moral worth is chosen to counterbalance growing populism in society and the media.

The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.

The results so far from initial agency meetings have been encouraging, highlighting the talent and breadth of knowledge present in the industry today.

Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.

Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?