The new data currency is a game-changer for the publishing industry, as the numbers now reflect the reality of how readers are consuming newspapers and magazines across all platforms.
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OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
For the third consecutive month, both the daily and Sunday national newspaper markets have recorded period on period (PoP) declines, down -0.6% and -1.3%, respectively.
In her new role, Utzschneider will focus on broadening the mandate of IAS, leading expansion into new global markets and pushing into new advancements such as OTT and audio.
Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.
Jenni Prout picks her top five digital marketing themes from last month’s MAD//Fest, gleaned from brands including Monzo, Uber, Missguided and Deliveroo
Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.