Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish – but it’s not entirely their fault, writes Bob Wootton.
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In this week’s Media & Marketing podcast, host John Reynolds is joined by John O’Keeffe, WPP’s worldwide creative director, and Laura Jordan Bambach, chief creative officer at Mr President.
For the first time, the certificates share information on the policies and procedures that Facebook has in place to deal with brand safety against user generated content.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning.
The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
Time to get outside? The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to a new report from Zenith.
The new CEO of Blue 449 and Spark Foundry talks to Michaela Jefferson about agency culture, social diversity, and preparing for Brexit
Full report available at: Mediatel Connected > Display > Press > One-click Reports > National Newspapers > ABC CirculationData released 12th September 2019 Additional content is available in this article for Adwanted subscribers. If you are interested in finding out more about a subscription please get in touch or find out more about Adwanted. If… Continue reading National Newspaper ABCs – August 2019
Editor’s blog // @David_Pidgeon It’s like finding out your friends have been in a secret relationship – and now they’re ready to tell the world.About a year ago, a group of researchers from the UK’s media and advertising trade bodies started meeting together as an informal group. They were inspired by their equivalents in the… Continue reading Qualitatsinitiative Werbeforschung!
Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.