Addressable and targeted television advertising is on the rise, and whilst it’s clear how the tech can assist planners in reaching their target audiences, can it help to boost creativity too?
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After eight years at Channel 4, Dan Brooke has today announced that he will be stepping down as both chief marketing & communications officer, and board champion for inclusion & diversity.
Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.
WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
Brian Lesser, the former CEO of GroupM in North America, has said media agencies are unable to do their best work because the contracts that they have with advertisers rely too much on simply driving down costs.
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
Tom Green is the current host of KISS’ evening show, having joined in 2017, whilst Daisy Maskell is new to KISS having landed her first TV role as a host on 4Music’s flagship programme, Trending Live just earlier this year.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in media research.
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