Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
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YouTube-specialist ad agency Channel Factory has hired Maria Cadbury to lead the business in the UK as managing director.
Ad network WPP has sold its minority shareholding in the sports, entertainment and communications group Chime.
Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK – to work alongside newly promoted co-MD Steve George.
With creativity losing its mojo and claims that brands with purpose outperform those without, Dominic Mills has a proposal for Peter Field and Les Binet.
Following a few months of seesawing figures, television revenues had a more stable month in May – recording only minimal changes year-on-year according to UK agency estimates.
Consequently, Nadine Young has been promoted to fill his shoes, but will continue to lead the P&G One team while taking on a broadened remit with additional responsibilities across Starcom.
Even excluding the technical feats of delivering gold-standard currencies – those things that underpin media planning and billions of pounds in trading – the politics that surround them can make your head spin.
AI has endless potential – but that makes strategy all the more important, writes The Trade Desk’s Ilona Lubojemska.