From agency mergers to out-of-home consolidation, and TV challenges to social media punishments, everything in media and advertising stands on shifting sands, writes Bob Wootton.
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Dame Cilla Snowball, group chairman and CEO of AMV BBDO, discusses her personal experience of prejudice in the workplace, what she makes of the current controversy at JWT, and what it means to be a Dame.
Corporate in-housing will continue to demonstrate rapid growth say industry experts, as brands are increasingly looking to assume control over their own data in the supply chain.
Experts have warned it will be another two years before the online world’s brand safety issues are resolved as they outlined new solutions to a growing industry problem.
Since becoming a fully-fledged bank a year ago, Monzo has become the UK’s fastest growing bank with a billion pound valuation. Here, its marketing boss explains the strategy behind the success.
Facebook is still winning share of audio-visual advertising, TV remains flat and print media continues to shrink according to the latest forecasts from the investment wing of WPP.
40% of consumers expect to upgrade their homes to connected products, but experts warn that it will be an ‘overwhelming’ transition
In holding Facebook to account, Damian Collins’ ‘Grand Committee’ of lawmakers was a theatrical master-stroke – as was using one of the tricks of the broadcasting trade to highlight the non-appearance of Zuckerberg.
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.