Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
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Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
Future plc has announced plans to acquire the consumer division of digitally-led publishing and marketplace platform, Purch.
MediaLink’s Michael Kassan works the triangle of CMOs, media owners and agencies like a sorcerer, waving away any idea of conflict of interest with a flick of his wand. How does he do it?
Three years in, Sue Todd explains the work she is undertaking to challenge adland’s perception of magazine advertising. Interview by Michaela Jefferson
Fox is a self-described “dot com dinosaur”, famed both for co-founding lastminute.com during the UK internet boom of the late 1990s and for becoming the youngest female member of the House of Lords in 2013.
Only one title in the entire newspaper market was able to boost its circulation figures in June.
Zenith’s Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands – particularly those who work closely with influencers.
The figures reveal an increasing gender engagement gap within the automotive industry and a potentially huge marketing opportunity being missed.