The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
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Speaking to Mediatel at Dmexco 2018, Damon Reeve said he wants publishers to be the primary decision makers in a market where they are currently on the periphery.
Richard Foan, executive chairman of the Joint Industry Committee for Web Standards (JICWEBS), is to step down at the end of 2018 – exactly 20 years since the foundation of the original committee.
In her new role Helen Lee will head-up the running of Wunderman’s new business and marketing across the UK.
Full report available at: Mediatel Connected > Connected Surveys > Data
In her new role Lucy Taylor will lead the growth strategy and elevate the VML brand in the UK market.
We are routinely and rightly exercised by the politics of equality – but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner’s job becomes increasingly tough, writes Lynne Robinson
The retailer’s latest campaign is like an advert for communism, writes John Lowery – fabulous in principle but there are a few associated downsides…
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.